Gavin O’Malley @mp_gavin, (March 20, 2015) Expanding its mobile efforts, LinkedIn is rolling out a new Job Search app for Android users. The app features left and right-hand navigation menus and an action bar at the top of all main pages. “Having your job search at your fingertips can help the entire experience feel more … Continue reading LinkedIn Debuts Job Search App
Nearly half of search-generated calls were from existing customers. Greg Sterling on March 20, 2015 A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s … Continue reading Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls
Steve HammMarch 20, 2015 There’s one universal truth regarding search engine optimization: it’s impossible to guarantee specific results. In this blog post we’ll explain why there’s no guarantee with SEO and why you should be skeptical of those who claim otherwise. First, you need to understand how SEO works. The goal is to improve your page rank on … Continue reading Run, Don’t Walk, From Agencies That Guarantee Search Engine Optimization Results
ZOG DigitalMarch 19, 2015 Maximizing the return on investment from ad campaigns today requires highly focused, personalized targeting that combines audience data from both search and social channels. By layering behavioral, interest, demographic and other data sources to develop these extremely specific audience profiles, marketers can create customized content that is highly relevant and engaging … Continue reading Creating Effective Campaigns Through Search & Social Targeting
William YatesMarch 16, 2015 A few years back, when Google ceased using meta-tag based key words as website page ranking metrics, many organisations turned to alternatives such as link building as an optimisation methodology. The issue with key words is that they could be amassed, analysed and scattered around a website like confetti, bringing no … Continue reading Key Search Terms and SEO: Think Different and Survive
ZOG DigitalMarch 13, 2015 Google controls the online world. The company’s global search market penetration is nearly 60 percent, so when the search giant speaks it’s natural that marketers listen—especially when Google announces sweeping changes to its mobile SEO rankings system as it just did. Beginning April 21, Google will start ranking websites optimized for … Continue reading Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video]
Margot da CunhaMarch 13, 2015 So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable (because you failed to study) re-surface from the back of … Continue reading 6 Steps to Building a Brilliant Paid Search Account Structure
Brian LangMarch 12, 2015 In recent years, a lot of people have complained about the reduction in keyword data from Google’s Keyword Planner and Google Analytics. While Google’s tools are still a good place to look for higher traffic keywords, long tail keyword data has become more difficult to find. And most search traffic to … Continue reading 5 Keyword Research Tools to Use in 2015 for More Search Traffic
Richard SunleyMarch 11, 2015 Every day billions of people take to social media and discuss…pretty much everything. From dancing cats and terrorism to Beyonce and economic policy, no topic is too big or too small. Finding anything useful in this deluge of social media data presents a challenge but a good way to start is … Continue reading 6 Free Social Search Tools – The Social Media Experts’ View
Susan GilbertMarch 10, 2015 How To Use Twitter Advanced Search To Bring More Traffic To Your Business Would you like to make more meaningful connections in your Twitter network? Are you struggling with generating more leads and sales on social media? Twitter is a great place for sharing information and building relationships through conversation. While … Continue reading Use Twitter Advanced Search For More Leads And Sales
