Michael KarpMarch 10, 2015 There is a lot to consider if you want to rank high for search engines. You need to consider the type of content your creating, whether it’s relevant to your audience, whether Google thinks it’s worth ranking, and even the user experience of your site. All of these factors, and more, … Continue reading How Do I Rank High for Search Engines?
VerticalResponseMarch 10, 2015 Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive? The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant, device optimized, and high quality search … Continue reading Google Changes Search Ranking, Favors Mobile-Friendly Websites
Kevin GamacheMarch 9, 2015 As brands contend with the ever-changing nature of the search landscape, the hunt for visibility is at the core of the current trends in both organic and paid search marketing. These are my picks for the top three search marketing trends that brands need to be aware of – and what … Continue reading Mapping Content to Search Marketing Strategy: 3 Trends and the Takeaways Your Brand Needs to Know
Steven HughesMarch 5, 2015 Early last month a deal was made to bring back Twitter Google search. Google will now have access to the Twitter “firehose” which will result in more tweets being found in Google search. These two had an agreement between 2009 and 2011 where Google had similar access. Twitter Google Search If … Continue reading Twitter Google Search – What It Means For You
Laurie Sullivan @lauriesullivan, (March 03, 2015) The first rule of search engine marketing is never say never. Indeed, many company executives do — but Darren Clark, CTO at YP.com, isn’t one of them. On Tuesday he announced the launch of ypSearch Marketplace, a keyword-bid local search marketplace that enables national brands to reach YP’s 80 … Continue reading YP Automates Local And Mobile Search Buys For National Brands
Elisa GabbertMarch 2, 2015 Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the … Continue reading Search Trends By State: Top Trending Searches In All 50 States
Columnist David Rekuc discusses several ways in which your paid search data can inform SEO initiatives to produce stronger results. David Rekuc on February 24, 2015 Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when … Continue reading 5 Ways Paid Search Can Support SEO In Retail
Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
Govind AgarwalFebruary 24, 2015 There are times, when you might notice a drip in the traffic of your website after analyzing the website account details. After noticing, a potential search engine penalty, find the cause of this mayhem and take up preventive measures for the fear of losing the ranking. It is advisable to keep … Continue reading Avoid Search Engine Algorithm Penalties Through SEO Guide
Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers… Please visit Marketing Land for the full article. Marketing Land – Internet … Continue reading Search Engine Land’s SMX West Is Next Week – Here’s How to Attend (delete)
