Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers. Christi Olson on September 15, 2016 Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more … Continue reading Search takes to the cloud as users engage with new actions
by Scott Barnett Follow @scottabarnettSeptember 14, 2016 Local search is powerful. We talked about the statistics recently that show that 25% of people who search for a product or service near them purchase something. That’s a super high conversion rate compared to the percent of people who click through an ad. But let’s carve that … Continue reading Local Search for Non-Locals
by Laurie Sullivan, Staff Writer @lauriesullivan, September 14, 2016 A bad customer experience (CX) triggers negative emotions toward a brand, even in search advertising and marketing. It’s about eliminating the friction from the experience and making the journey with the brand more enjoyable. Most marketers are paying more attention to CX. In fact, Forrester … Continue reading Making The Customer Experience Work In Search Advertising
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. Wesley Young on September 14, 2016 Images have become ever more important in online presence and marketing. … Continue reading 8 tips to make sure your Google profile images boost your local search results
by Laurie Sullivan, Staff Writer @lauriesullivan, September 12, 2016 Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital, a Harte Hanks company. Consumers use multiple devices, dividing their time between social networks, apps, search, and video. He says brands should expect an increasing amount of fragmentation … Continue reading 3Q Digital’s Rodnitzky: Search Tips On Fragmentation
by Brandon Leibowitz Follow @seooptimizersSeptember 9, 2016 It can be a lucrative investment making a video to promote your product or service, but the real value is getting the video proper exposure to your target audience so people are aware that the video exists. It is easy enough to create a video and post it … Continue reading Organically Rank Any YouTube Video in Google & YouTube Video Search
by Laurie Sullivan, Staff Writer @lauriesullivan, September 9, 2016 Why do consumers browse on multiple retail sites when shopping for a specific item? Excluding the fact that they look for a better price, 34% browse multiple sites looking for a better selection, 23% say the product is unavailable, 20% want to compare shipping options, and … Continue reading Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session
by Laurie Sullivan, Staff Writer @lauriesullivan, September 6, 2016 Juniper Research forecasts that more than $12 billion of annual ad spend will come through voice assistants by 2021 — up 3,000% on estimated spend for 2016 — bringing new paid-search opportunities. While there are plenty of opportunities for brands and apps digging into voice search, … Continue reading Virtual Assistants Could Create New Life For Paid Search
by Laurie Sullivan, Staff Writer @lauriesullivan, September 7, 2016 All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released Wednesday. Typical projects now range between $50,000 and $250,000, with the typical annual deals up to $20 million, according to the … Continue reading Search Data Shows How Agency-Brand Relationships Are Changing
Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. Joy Hawkins on September 7, 2016 It seems very apparent that Google has a filter for local that weeds through all the listings that should appear … Continue reading Is Google filtering your business in the local search results?
