Ellen Williams — August 9, 2018 — August 9, 2018 MaritzCX clients often ask us “why are our scores on the same question different between these two studies?” We commonly find that mode effects explain the differences, however there are other aspects of research that may be at play, two of which we discuss below: … Continue reading Score Differences Between Studies
Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture. Megan Hannay on January 24, 2018 Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which … Continue reading Reach score: A suggested standard for local marketing
Kim Spencer — January 18, 2018 Follow @https://twitter.com/kimberspencer13 — January 18, 2018 Google recently added new columns to their AdWords platform, all related to historical AdWords Quality Score data. These columns help AdWords account managers get the biggest bang for their buck by improving Quality Scores in key areas. Not sure how to make sense … Continue reading How to Improve Your AdWords Quality Score
Meredith Wood — December 12, 2017 Follow @fundera — December 12, 2017 stevepb / Pixabay If there’s one thing you’ve learned as a business owner—or even as a functional adult—it’s that your credit score follows you everywhere. Just like your personal credit score measures your personal creditworthiness—determining your ability to qualify to purchase a home … Continue reading 5 Easy Ways to Check Your Business Credit Score for Free
Larry Kim — November 23, 2017 — November 23, 2017 By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? … Continue reading The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
Paul Thornton — October 19, 2017 Follow @digitalhothouse — October 19, 2017 We hear a lot about the importance of page load speed but what are the direct impacts on SEO and conversion? In this post, we will take a look at the key ramifications of having a slow loading site, the impact on SEO … Continue reading 6 Tips For Improving Your Page Speed Score For SEO and Conversions
Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?
Amanda Duncil — July 13, 2017 — July 13, 2017 Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not … Continue reading What is Quality Score?
John Lincoln — June 28, 2017 Follow @johnelincoln— June 28, 2017 If you’re running Google AdWords ads and they’re getting pushed down in the search engine results pages (SERPs), that’s because your Quality Score is too low. The good news is that you can make some changes to improve your score. In this article will … Continue reading 5 Ways to Improve Your Google AdWords Quality Score
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Kevin Lee on May 26, 2017 As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms … Continue reading New Quality Score metrics: What matters most, and how to improve your ads
