John Nemo — February 10, 2017 Follow @JohnNemoPR— February 10, 2017 LinkedIn’s Marketing team just revealed the most effective ways to get your marketing messages noticed on the platform. Long story short: LinkedIn wants you doing more business on the platform. Ever since 2016’s $ 26.2 billion acquisition by Microsoft, along with a rollout of … Continue reading The Most Effective LinkedIn Marketing Methods – According to Science
What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative
Lauren Clemett — November 19, 2016 Follow @theubp— November 19, 2016 Networking is one of the most popular ways to promote you and your business but if you don’t understand the science behind it, you could be wasting your time. In fact, if you don’t know how the human brain works to block out anything … Continue reading The Secret Science of Networking
Damien Bianchi — November 19, 2016 — November 19, 2016 A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually … Continue reading Search: The Art And Science Of Identifying Your Target Audience
A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
You’ve got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition. David Booth on November 8, 2016 One thing is for sure: there’s no shortage of data in today’s world of marketing. And where … Continue reading 10 ways to “science the s**t” out of marketing
by Brad Smith Follow @bsmarketerOctober 8, 2016 When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people. But the images you use on your landing pages are the next critical component to nailing down landing page best practices. Why? Landing page images have been … Continue reading The Art & Science of High-Converting Landing Page Images
by David WitherOctober 8, 2016 Across the globe, over 3 billion people use the internet. That’s just under half of the world’s population. The fact that so many people are connected to the web means that there is a massive global market available to anyone who has a business and a working internet connection. The … Continue reading Making Your Mark: The Science of Digital Marketing
by John Orr Follow @CeridianSeptember 12, 2016 Consultants have argued for decades that workforce management (WFM) is a mixture of art and science. However, the fact is, it is neither. Workforce management ultimately comes down to profit and applying practical – not over-engineered — practices that enable higher performing retail operations. WFM is a series … Continue reading WFM is About Profit and Practicality, Forget “Art and Science”
by Erika Dickstein Follow @springinsightSeptember 4, 2016 You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. Whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else. Or that last bagel that the lady … Continue reading The Business of the Brain on the Internet: The Science Behind Scarcity
