Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Jim Yu on August 23, 2016 Half of all B2B and B2C companies say they will increase their spending related to content … Continue reading The art of content creation and the science of measurement
by Rachel Serpa Follow @getbaseAugust 9, 2016 As part of an industry built on a foundation of effective communication and influential relationships, salespeople sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. … Continue reading Personalize, Standardize, Automize: Striking the Right Balance with Data Science
by Adam Privette July 23, 2016July 23, 2016 Design, especially web design, is a tricky field for amateurs. Many people’s first reaction to being handed a web design task is to create something which satisfies their own design tastes. As either a business owner or a designer, it’s important to remind yourself the point of … Continue reading Web Design: Art or Science?
by Rob Marsh July 22, 2016July 22, 2016 Fact: offering customers more choices kills conversion rates. A scientific study proved it. Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas. Researchers have shown it’s true. Fact: if you give potential customers a small gift, you’ll create a debt … Continue reading Can You Trust the “Science” of Optimization?
by Jacob Shriar July 18, 2016 Follow @jacobshriarJuly 18, 2016 What you get by achieving your goals is not as important as what you become by achieving your goals.Henry David Thoreau The research is clear: People who set goals are more successful. There’s something incredibly motivating about setting a goal and working towards it. When … Continue reading The Science Of Goal Setting
by Richard Stevenson July 3, 2016 Follow @epagesJuly 3, 2016 With online revenues surging, what are the main drivers that every SMB retailer can leverage to ensure they win online? Whilst online sales revenues are growing, it is also clear that consumer expectations have never been so high. Nowadays, we make few mental allowances between … Continue reading The Science of Selling – Key Trends and Tactics to Boost Online Sales
Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. Kerry Jones on June 22, 2016 If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just … Continue reading The science of viral content: Why certain emotions ignite social engagement
As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend. Travis Wright on June 2, 2016 If you’ve been in the enterprise search game for as long as I have, you’ve seen many of … Continue reading Using data science to improve your enterprise paid search marketing results
by Juli Durante April 12, 2016April 12, 2016 There are two kinds of blog posts: the standard, run-of-the-mill posts that perform reasonably well but don’t bring traffic to your website long-term and the shiny gems that bring in more and more visits over time. Those “shiny gems” are called “Compounding Blog Posts”. Instead of decaying, … Continue reading The Science of Compounding Blog Posts and How They Boost Your Traffic
by Ryan Kh February 4, 2016 Follow @ryankhgbFebruary 4, 2016 As a small business, how do you streamline business operations to reduce costs and increase profitability? The first step is to identify the repetitive tasks your business takes to create products, deliver services, provide customer value, work with vendors, or reach a business objective. Management … Continue reading How To Use Management Science To Streamline Your Business Operations
