Todd Vaske — August 6, 2017 — August 6, 2017 I owe the following high school science teachers an apology: Mr. Herzberg, Mr. Hanson, and Mrs. Boudreau. I was one of those kids in high school who said, “When am I ever going to use this in real life?” As a student, E never equaled … Continue reading Art + Science: Why Video Marketing Works
Angela Murphy — July 25, 2017 — July 25, 2017 Last week, a poignant reminder of the importance of paid time off (and its lack of use) went viral. Madalyn Parker, a Michigan-based web developer, emailed her team to candidly tell them she’d be taking a few mental health days. Her boss was not only … Continue reading Time Off, Pays Off: The Science Backing Vacation Days
Adam Hale — July 1, 2017 Follow @adahal — July 1, 2017 Free-Photos / Pixabay In today’s global climate, there are big challenges for ambitious businesses, especially as the growing US skills gap makes it harder to acquire talent and places greater importance on retention in order to sustain rapid growth. For years now, intelligent … Continue reading 4 Ways HR Leaders Can Unlock Business Growth Through People Science
Anton Rius — June 6, 2017 Follow @gothamCulture— June 6, 2017 A single perfect brush stroke does not make a painting. Nor does a single note make a song. Every work of art, whether it’s a painting, sculpture, or song, is a result of many individual pieces all working together in harmony to make the … Continue reading How to Master the Art and Science of Effective Team Management
Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science by Tim Waddell , Op-Ed Contributor, June 1, 2017 Programmatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, … Continue reading Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science
VerticalResponse — March 30, 2017 Follow @VR4SmallBiz— March 30, 2017 When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the … Continue reading The ABCs of A/B Testing: How to Base Your Subject Lines on Science
Bob Hutchins — March 14, 2017 Follow @Bobhutchins— March 14, 2017 Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, … Continue reading Science Says There’s a Right Time to Post to Social Media
Mandy Edwards — March 12, 2017 Follow @memktgservices— March 12, 2017 Pinterest is for yourself, not your selfie. When I attended this year’s Southern C Summit, I had the privilege of hearing Nikki Bazzani from Pinterest present. It was great to be in the room with someone who could give answers from the source. Her … Continue reading Learn the Art & Science of Pinterest
Bob Hutchins — March 11, 2017 Follow @Bobhutchins— March 11, 2017 Several years ago, we shared with you our top seven actionable tips for Instagram strategy. Well, that was nearly three years ago, and while we’ve touched back on Instagram many times on the BuzzPlant Blog, it’s time for a high-level revisiting of the world’s … Continue reading 139 Fresh Instagram Facts: The Science of What Works [Infographic]
John Nemo — March 8, 2017 Follow @JohnNemoPR— March 8, 2017 LinkedIn recently revealed some eye-opening stats about the immense amount of B2B traffic and sales leads it’s generating online. If you are marketing your business online and you’re not active on LinkedIn, chances are you are missing 80% of your leads. LinkedIn recently shared … Continue reading Why You Should Spend More Time on LinkedIn (According to Science)
