by Amity Kapadia June 17, 2016 Follow @amitykapadiaJune 17, 2016 Think about the last time that you took out a loan or used an accountant to prepare your taxes. Even if your experience was positive, was it exciting enough to inspire you to refer the company to your friends, family, or colleagues? Did you run … Continue reading What the Data Says About Financial Services and Referral Marketing [Report]
by Luana Spinetti December 16, 2015December 16, 2015 Photo Credit: http://www.candidwriter.com (cc) On September 18h, 2015, a Google Webmaster Blog post came up to shake webmasters and SEOs and give everybody with a website some food for thought — Google is no longer granting an easy and painless reconsideration to those websites that violate Webmaster … Continue reading Google Says Less Reconsideration Chances For Repeated Violations
by Katie Henderson November 15, 2015November 15, 2015 In 2009, Jeff Weiner became the CEO of LinkedIn and since that time he has maintained a reputation as one of the most successful chiefs in the world. Under his leadership LinkedIn has grow to a market cap of $ 32 billion and his management insight has … Continue reading LinkedIn CEO Jeff Weiner Says People Often Fail To Ask This Vital Career Question
by Niraj Ranjan Rout November 12, 2015 Follow @nirajrNovember 12, 2015 A high website bounce rate is every webmaster’s worst nightmare. When your website has a visitor, you want them to stick around and see all the things your brand has to offer. If they came to see an article, you want them to stay … Continue reading What A High Bounce Rate Says About Your Website
Fresh off its global ad rollout, Facebook’s visual social network launches @instagramforbusiness to highlight brands, creative agencies and small businesses having success with Instagram marketing. Martin Beck on October 14, 2015 Chukcha / Shutterstock.com Instagram is open for business, and this week the company created a new Instagram account — @instagramforbusiness — to emphasize that … Continue reading Instagram Says It’s For Business Not Just Selfies With New Account
Eric SealSeptember 14, 2015 Today, Google confirmed what SEO Inc. has suspected all along. In a Google+ hangout with Gary Illyes, Google’s Webmaster Trends Analyst, Google is going on the record to state that if you remove bad links from your website, you will see immediate results. This means that if you take the necessary … Continue reading “Remove Bad Links, Remove Your Penalty,”
A former ExactTarget VP, Rohrs had a front row seat to the MarTech explosion fueled by the 2013 SalesForce–ExactTarget $2.5 billion deal. Amy Gesenhues on August 12, 2015 When marketing software provider ExactTarget was acquired by SalesForce in June 2013 for an astounding $2.5 billion, Gartner had already predicted CMOs would be spending more on … Continue reading A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division. Amy Gesenhues on July 23, 2015 This past January, Allie Kline was named CMO for AOL Inc. after leading marketing efforts for the AOL Platforms family of brands. She now oversees all … Continue reading A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
Tweets in the wee hours produce higher engagement per tweet, according to a report by the social management platform. Martin Beck on June 25, 2015 It’s the question that has kicked off a thousand social media presentations: So when is the best time to tweet? The answer, of course, depends on what you are trying … Continue reading When’s The Best Time To Tweet? For Maximum Clicks, Buffer Says 2 A.M.
As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand. Amy Gesenhues on May 22, 2015 After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business … Continue reading A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty
