by Niraj Ranjan Rout November 12, 2015 Follow @nirajrNovember 12, 2015 A high website bounce rate is every webmaster’s worst nightmare. When your website has a visitor, you want them to stick around and see all the things your brand has to offer. If they came to see an article, you want them to stay … Continue reading What A High Bounce Rate Says About Your Website
Fresh off its global ad rollout, Facebook’s visual social network launches @instagramforbusiness to highlight brands, creative agencies and small businesses having success with Instagram marketing. Martin Beck on October 14, 2015 Chukcha / Shutterstock.com Instagram is open for business, and this week the company created a new Instagram account — @instagramforbusiness — to emphasize that … Continue reading Instagram Says It’s For Business Not Just Selfies With New Account
Eric SealSeptember 14, 2015 Today, Google confirmed what SEO Inc. has suspected all along. In a Google+ hangout with Gary Illyes, Google’s Webmaster Trends Analyst, Google is going on the record to state that if you remove bad links from your website, you will see immediate results. This means that if you take the necessary … Continue reading “Remove Bad Links, Remove Your Penalty,”
A former ExactTarget VP, Rohrs had a front row seat to the MarTech explosion fueled by the 2013 SalesForce–ExactTarget $2.5 billion deal. Amy Gesenhues on August 12, 2015 When marketing software provider ExactTarget was acquired by SalesForce in June 2013 for an astounding $2.5 billion, Gartner had already predicted CMOs would be spending more on … Continue reading A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division. Amy Gesenhues on July 23, 2015 This past January, Allie Kline was named CMO for AOL Inc. after leading marketing efforts for the AOL Platforms family of brands. She now oversees all … Continue reading A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
Tweets in the wee hours produce higher engagement per tweet, according to a report by the social management platform. Martin Beck on June 25, 2015 It’s the question that has kicked off a thousand social media presentations: So when is the best time to tweet? The answer, of course, depends on what you are trying … Continue reading When’s The Best Time To Tweet? For Maximum Clicks, Buffer Says 2 A.M.
As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand. Amy Gesenhues on May 22, 2015 After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business … Continue reading A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty
Personal Branding BlogMay 19, 2015 You would be surprised if you could ask your anger what it really means. If anger were sitting next to you when you got cut off on the road, what would it say? If anger were on a conference call with you when you tried to cancel your cable service, … Continue reading What Anger Says About You
YouTube’s head of content says the video giant has seen 50% annual growth in views for the last three years and that there’s plenty of room in the market for other players. Martin Beck on February 18, 2015 Online video is so hot right now, but YouTube, the grandfather of the industry, isn’t worried about … Continue reading YouTube Says Growth Is Still Strong Despite Push From Facebook (DD)
Vicky OliverJanuary 28, 2015 Walk into almost any office and you’ll see dress code violations–a woman wearing sheer black hose (too sexy), or a man sporting Docker khakis and a T-shirt when everyone else is wearing a tie (slacker). Our office attire speaks volumes about us. We want to look professional, well put together, and … Continue reading What Your Business Attire Says About You
