Personal Branding BlogMay 19, 2015 You would be surprised if you could ask your anger what it really means. If anger were sitting next to you when you got cut off on the road, what would it say? If anger were on a conference call with you when you tried to cancel your cable service, … Continue reading What Anger Says About You
YouTube’s head of content says the video giant has seen 50% annual growth in views for the last three years and that there’s plenty of room in the market for other players. Martin Beck on February 18, 2015 Online video is so hot right now, but YouTube, the grandfather of the industry, isn’t worried about … Continue reading YouTube Says Growth Is Still Strong Despite Push From Facebook (DD)
Vicky OliverJanuary 28, 2015 Walk into almost any office and you’ll see dress code violations–a woman wearing sheer black hose (too sexy), or a man sporting Docker khakis and a T-shirt when everyone else is wearing a tie (slacker). Our office attire speaks volumes about us. We want to look professional, well put together, and … Continue reading What Your Business Attire Says About You
Asha Sharma shares how “democratizing” Porch’s data enables all team members to make better and faster data-driven decisions. Amy Gesenhues on December 24, 2014 Last July, we had the opportunity to get to know Porch’s CMO Asha Sharma. Now, before we close out the year, Sharma is sharing why analytics are crucial to the … Continue reading A CMO’s View: Porch’s CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network
Millward Brown eye-tracking test shows more people are noticing and reading the ads; Facebook reports advertisers are seeing higher conversion rates. Martin Beck on December 15, 2014 Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released … Continue reading Facebook Says Redesigned Right-Rail Ads Are Performing Better
In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
Let me get this straight right at the beginning. I believe that Nigel Farage, the leader of the United Kingdom Independence Party, frequently talks nonsense. His party’s policies seem to be made up on the spot and his relentless focus on immigration is a divisive force sending Britain backwards not forwards. As you may gather, … Continue reading Nigel Farage teaches you how to do Internet Marketing
Online pinboard site Pinterest reportedly has more than 70 million users – expert Danny Maloney says small businesses in almost any industry can use the platform to connect with customers. Maloney, the CEO of Pinterest analytics and marketing firm Tailwind, says despite Pinterest’s reputation as a go-to site for women-focused topics like fashion, food … Continue reading 5 Pinterest Tips for Small Business Owners
Saturday, March 1 2014, 10:38 AM MST Good Question: “How Do Search Engines Determine Search Result Orders?” (KUTV) Search, for example, Shauna Lake on the search engine google.com and you will find that there is no shortage of results. In fact there are more than 2.8 million google hits for the KUTV anchor. The search … Continue reading Good Question: “How Do Search Engines Determine Search Result Orders?”
