Tag Archives: says

Why a 10-Year Creative Freelancer Says Take a Job Before Going Freelance

Robbie Hyman — January 6, 2017 Follow @robbiemhyman— January 6, 2017 So, you’re looking to launch a freelance business as a graphic artist / copywriter / web designer / photographer / motion-graphics artist / SEO expert. My first bit of advice? Narrow down that list. You’re going to be exhausted. Actually, my first bit of … Continue reading Why a 10-Year Creative Freelancer Says Take a Job Before Going Freelance →

ON24’s CMO says creativity, patience & never resting on your laurels are key to success

Creativity

Get to Know: ON24 CMO Joe Hyland Amy Gesenhues on November 22, 2016 In May of last year, Joe Hyland was named CMO for ON24, leading global marketing, communication and brand strategy for the webinar-based marketing platform. “I’ve been in marketing for about 15 years, focusing primarily on marketing in the B2B and SaaS space,” … Continue reading ON24’s CMO says creativity, patience & never resting on your laurels are key to success →

Google Says: Good Luck Getting Consumers’ Attention

Consumer Engagement

by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention →

Study says only 8 percent of shoppers using retailer apps, should they give up?

Retail Marketing

No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016 It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up? →

Google Says: Good Luck Getting Consumers’ Attention

Customer Engagement

by Gavin O’Malley, Staff Writer @mp_gavin, October 6, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of … Continue reading Google Says: Good Luck Getting Consumers’ Attention →

Loyalty a key tool to drive retailer app adoption, says Belly

Loyalty Programs

Company launching new cloud-based enterprise loyalty platform for retailers. Greg Sterling on September 20, 2016 Most retailer apps have fallen flat with consumers, and adoption and retention are generally poor. Indeed, Walmart is the only traditional retailer with an app in the top 25, according to comScore. Chicago-based Belly thinks it has an answer: … Continue reading Loyalty a key tool to drive retailer app adoption, says Belly →

Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD)

Marketing Guide

by Chase Martin, September 14, 2016 Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. Nearly half (45%) of U.S. consumers currently use intelligent agents, such as Google’s Assistant, Apple’s Siri or Amazon’s Alexa, according to a new Forrester report. … Continue reading Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD) →

TrackMaven Report: What your content says about your social media marketing strategy

Marketing Strategy

TrackMaven shows which industries perform best on Twitter, Instagram, Linkedin and Facebook–among other things. Tamar Weinberg on July 27, 2016 TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram and LinkedIn. From their data, they saw how each … Continue reading TrackMaven Report: What your content says about your social media marketing strategy →

Industry Census Says ‘Email Sophisticated And Profitable’

Email Marketing

by Jack Loechner, Staff Writer @mp_research, July 6, 2016 According to an analysis of digital marketing experts by Adestra, a decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of SEO, content marketing, paid search and direct marketing, 73% of respondents rate … Continue reading Industry Census Says ‘Email Sophisticated And Profitable’ →

News Feed Values: Facebook Says Friends & Family First in New Update

Facebook Live

by Renee DeCoskey June 29, 2016 Follow @writingreneeJune 29, 2016 Facebook CEO Mark Zuckerberg. Source: Flickr – License: C.C. by SA-2.0 Changes are coming to your Facebook news feed. Facebook announced on Wednesday that news feeds would begin focusing more on content from friends and family rather than brand pages. As Lars Backstrom, Engineering Director … Continue reading News Feed Values: Facebook Says Friends & Family First in New Update →