Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2017 Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite … Continue reading Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says
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Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017 Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Everyone says they offer AI. Here’s how to assess those claims.
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
Why Should You Improve Your Meta Descriptions? Because Google Says So.
Amanda Clark — June 12, 2017 Follow @GrammarChicInc— June 12, 2017 Here’s a lesson from SEO 101: When Google makes announcements or recommendations, it’s always best to listen. Believe it or not, Google tries to help Web developers, marketers, and small business owners thrive in their SEO efforts, and that includes all aspects, ranging from … Continue reading Why Should You Improve Your Meta Descriptions? Because Google Says So.
Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Greg Sterling on June 11, 2017 at 3:58 pm In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company … Continue reading Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Andy Taylor on May 1, 2017 at 1:00 pm There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is … Continue reading What your paid search KPI says about you
Science Says There’s a Right Time to Post to Social Media
Bob Hutchins — March 14, 2017 Follow @Bobhutchins— March 14, 2017 Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, … Continue reading Science Says There’s a Right Time to Post to Social Media
Why a 10-Year Creative Freelancer Says Take a Job Before Going Freelance
Robbie Hyman — January 6, 2017 Follow @robbiemhyman— January 6, 2017 So, you’re looking to launch a freelance business as a graphic artist / copywriter / web designer / photographer / motion-graphics artist / SEO expert. My first bit of advice? Narrow down that list. You’re going to be exhausted. Actually, my first bit of … Continue reading Why a 10-Year Creative Freelancer Says Take a Job Before Going Freelance
ON24’s CMO says creativity, patience & never resting on your laurels are key to success
Get to Know: ON24 CMO Joe Hyland Amy Gesenhues on November 22, 2016 In May of last year, Joe Hyland was named CMO for ON24, leading global marketing, communication and brand strategy for the webinar-based marketing platform. “I’ve been in marketing for about 15 years, focusing primarily on marketing in the B2B and SaaS space,” … Continue reading ON24’s CMO says creativity, patience & never resting on your laurels are key to success
Google Says: Good Luck Getting Consumers’ Attention
by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention
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