Howard J. Sewell — July 27, 2018 Follow @hjsewell — July 27, 2018 A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of using one landing page … Continue reading Should You Use the Same Landing Page for Email and Online Ads?
By Valentine Ferrari May 31st, 2018 Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you … Continue reading 5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes. Mike Sands on February 7, 2018 I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to … Continue reading Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Stacey Rudolph — February 2, 2018 — February 2, 2018 About 10 years ago, the concept to same day delivery, where a customer makes an online purchase and goods were delivered to the customer on the same day, was almost non-existent in e-commerce. However, technology has rapidly improved making e-commerce shopping more efficient, faster and … Continue reading The Growing Importance of Same Day Delivery for Online Consumers [Infographic]
Nathan Rossiter — September 18, 2017 Follow @nathandrossiter — September 18, 2017 In today’s day and age, people spend a significant portion of their time online, creating a modern environment where there is a noticeable demand for online courses. These offer significant advantages over conventional teaching methods, including increased flexibility and lower associated costs, and … Continue reading Build Your Influence and Turn Your Blog Into a Money Making Machine at the Same Time
Adel de Meyer — July 31, 2017 Follow @adeldmeyer — July 31, 2017 yatheesh_ / Pixabay Every day, hundreds of people attempt to start an online business, yet most of them never find the success they hope to achieve. It’s not because it’s impossible; many entrepreneurs have built successful online businesses. Here’s a look at … Continue reading The Real Reasons People Fail Online and How to Avoid the Same Mistakes
Mark Miller — April 2, 2017 Follow @MMtwopointfive— April 2, 2017 Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll … Continue reading The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)
Karla Jackson — January 19, 2017 — January 19, 2017 Most of us are guilty of posting the exact same content on Facebook, LinkedIn, and Twitter. While this is an easy way to keep your social sites updated, it has a downside because every social platform has its own audience and tone. Different Audiences for … Continue reading Social Media Habits to Break: Posting the Same Content on All Platforms
Adam Roberts — January 6, 2017 — January 6, 2017 LinkedIn is the king of social media in the B2B world – and for a number of reasons. The channel can be used as an opportunity to share vacancies within the company and source the best talent, showcase your business’ content and great work, as … Continue reading LinkedIn for Leaders: Are You All Singing From the Same Hymn Sheet?
by Ari Rosenberg, Featured Contributor, January 5, 2017 It’s a new year, and the Interactive Advertising Bureau is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion” Same old disconnected from reality quotes, too: “The momentum of advertising in mobile, digital video, and other innovative formats is undeniable,” … Continue reading New Year, Same IAB (Interactive Advertising Bull)
