Category Archives: Holiday Campaigns

Holiday Shoppers Are Spending More Or The Same As In 2019: Study

Holiday Shoppers Are Spending More Or The Same As In 2019: Study by Ray Schultz , November 9, 2020 Shoppers are looking for personalized suggestions, according to 2020 Holiday Season: Navigating Shopping Behaviors In The Pandemic, a global study by McKinsey.  Of the consumers polled worldwide, 26% will rely on personalized campaigns to research their … Continue reading Holiday Shoppers Are Spending More Or The Same As In 2019: Study

How to Reframe Your Holiday Campaigns for 2020

Christiana Marouchos October 31, 2020 Typically, the holidays mean food, gifts, outfits and get-togethers—all of which come with plenty of shopping. And although the time spent with family and friends will continue this year, the way in which people connect, celebrate and prepare for the festivities will look and feel a lot different. In-store browsing … Continue reading How to Reframe Your Holiday Campaigns for 2020