Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns. Liad Agmon on November 10, 2016 The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total approximately $15.09 billion. That figure will likely … Continue reading Why are retailers spending more money for the same number of eyeballs?
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads. Pauline Jakober on November 1, 2016 Let’s face it: anyone with an AdWords login, bank account and keyboard can create ads … Continue reading Why all search ads seem the same (and what you can do about it)
If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. Jeffrey L. Cohen on July 25, 2016 We’ve all been to office parties where someone ordered pizza — but what about the … Continue reading Are you telling all your prospects the same story?
by Maria Peagler May 24, 2016 Follow @sm_onlineclassMay 24, 2016 You’re ready to write your next social media post . . . . . . but how do you tailor it to take advantage of each social network’s unique features & capabilities? That’s what you’ll learn in this post. We’re keeping it simple, using a … Continue reading Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy
Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email
Should you call a pullover a “sweater” or a “jumper?” It depends on your strategy. Just make sure you’re speaking the same language as your potential customers, advises columnist Rachel Lindteigen. Rachel Lindteigen on December 11, 2015 Over the past few years, I’ve observed an interesting trend, and it’s troublesome to me. I wonder if … Continue reading Are You And Your Customers Speaking The Same Language? Does It Matter?
by Jon Goynshor, (November 02, 2015) As I recently read a bedtime story to my daughter, I was struck at how a children’s book and my day job could collide. It occurred to me that this story encompassed the hallmarks of multicultural marketing at its best. The book, Same, Same but Different by Jenny Sue … Continue reading Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’
Jodi SchechterSeptember 8, 2015 You’re not alone. You might be surprised to learn that startups everywhere struggle with hiring the right people and scaling their organizations. Read this and you’ll feel better. Promise. Tech in Asia did a random survey of 50 entrepreneurs across a variety of industries and geographies asking what problems they faced … Continue reading Single Customer Success Professional Seeks Same for Fun and Commitment
Peep LajaMay 7, 2015 You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? Will this increase the velocity of your testing program (and thus help you grow faster), or will it … Continue reading Can You Run Multiple A/B Tests at the Same Time?
Leslie HughesMarch 10, 2015 LinkedIn is the world’s largest business network. It’s the online version of your Board of Trade or Chamber of Commerce. It’s where business people are INVESTING time (not wasting time), which is why certain inappropriate LinkedIn status updates are like the sound of fingernails scratching a blackboard. Here are some of … Continue reading LinkedIn Is NOT The Same As Facebook: Don’t Make These Mistakes
