Tag Archives: Sales

Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale

Keegan Divant — November 2, 2016 — November 2, 2016 The 80’s gave us a lot of great things but the one thing we could have done without is buzzwords. Well, we could have also done without a few other things from the 80’s, but I digress. I’m not a fan of buzzwords because I … Continue reading Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale →

Strategies to maximize retail marketing efforts BEFORE holiday sales events

The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales. James Green on October 31, 2016    Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that … Continue reading Strategies to maximize retail marketing efforts BEFORE holiday sales events →

What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016   Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers →

Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales

by Laurie Sullivan, Staff Writer @lauriesullivan, October 26, 2016 Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season this year. Some retail stores that have historically kicked off Black Friday sales on Thanksgiving Day have decided to remain closed, but … Continue reading Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales →

Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In

by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In →