The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales. James Green on October 31, 2016 Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that … Continue reading Strategies to maximize retail marketing efforts BEFORE holiday sales events
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016 Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers
Danny Wong — October 27, 2016 Follow @dannywong1190— October 27, 2016 The healthcare industry has undergone rapid evolution over the past decade. Regulatory and compliance changes have altered the way medical professionals work and what they need to get their jobs done. With greater access to information than ever before, they’re less reliant on medical … Continue reading 5 Tips For Boosting Sales in Healthcare
by Laurie Sullivan, Staff Writer @lauriesullivan, October 26, 2016 Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season this year. Some retail stores that have historically kicked off Black Friday sales on Thanksgiving Day have decided to remain closed, but … Continue reading Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
by Kevin George Follow @imkevin_monkOctober 26, 2016 As the curtains are all set to fall for the month of October, marketers are all geared up to craft ‘amazingly creative’ emails that will set them at par from the rest this holiday season. No doubt, the email sending frequency will be increasing by leaps and bounds. … Continue reading Black Friday & Cyber Monday Email Examples to Boost Sales
by Gretchen Gordon Follow @BraveheartSalesOctober 26, 2016 Trade shows offer a unique opportunity for face-to-face communication with potential buyers; however, your sales team must have a focused plan to produce a superior return on the investment. Even though there is so much publicity about the wave of selling in the future being so dependent on … Continue reading Effective Sales Leadership Of Your Trade Show Plan
by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In
New Evidence Shows Search Engines Reinforce Social Stereotypes By Jahna Otterbacher, October 20, 2016 In April, an MBA student named Bonnie Kamona, reported that a Google image search for “unprofessional hair for work” produced a set of images that almost exclusively depicted women of color. In contrast, her search for “professional hair” delivered images of … Continue reading More Research Shows How Search Influences More Than Sales
by Sandy MooreOctober 20, 2016 Some consumer products like appliances, televisions and vehicles tend to have longer buying cycles. But there are also products with shorter cycles—like hygiene products, energy drinks and other consumables. With shorter buying cycles, leads don’t need to be nurtured for a long time before they’re ready to purchase. So if … Continue reading 10 Email Marketing Tips For Products With Short Sales Cycles
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying. Jim Williams on October 19, 2016 Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to … Continue reading There’s a silent killer in your sales pipeline. Do you know how to stop it?
