New Evidence Shows Search Engines Reinforce Social Stereotypes By Jahna Otterbacher, October 20, 2016 In April, an MBA student named Bonnie Kamona, reported that a Google image search for “unprofessional hair for work” produced a set of images that almost exclusively depicted women of color. In contrast, her search for “professional hair” delivered images of … Continue reading More Research Shows How Search Influences More Than Sales
by Sandy MooreOctober 20, 2016 Some consumer products like appliances, televisions and vehicles tend to have longer buying cycles. But there are also products with shorter cycles—like hygiene products, energy drinks and other consumables. With shorter buying cycles, leads don’t need to be nurtured for a long time before they’re ready to purchase. So if … Continue reading 10 Email Marketing Tips For Products With Short Sales Cycles
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying. Jim Williams on October 19, 2016 Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to … Continue reading There’s a silent killer in your sales pipeline. Do you know how to stop it?
by Siya Carla Follow @siyacarlaOctober 13, 2016 Starting an ecommerce shop has become a goal that is achievable for millions of people around the globe, especially nowadays as numerous platforms for easy online store creation have become widely popular. However, even though setting up an online store is easy, there are many other steps that … Continue reading 5 Actionable Ecommerce Marketing Techniques to Drive Sales
by Greg Cawood Follow @iqnectionOctober 13, 2016 Today we’re going to continue our guide for entrepreneurs trying to build their businesses.Our first installment talked about creating a marketing strategy. In this section, we’ll focus on sales. In an ideal world, you’d launch your new business with the abilityto hire a veteran salesperson or two to … Continue reading An Entrepreneur’s Guidebook To Business Growth With Inbound Sales
by Zaid Ammari Follow @ppcmastermindsOctober 12, 2016 Struggling to make sales? With all the new technology and platforms available to promote your e-commerce site, you would think it’s easier than ever. However, it’s so easy to get overwhelmed with the various social media platforms and content marketing often takes a while before it starts to … Continue reading 10 Ways to Increase E-commerce Sales with Print Marketing
by Will Humphries Follow @JustCallMeWillOctober 10, 2016 First things first. I’ve done the math on this, and each of your sales people is losing you money – and you’re not helping them. While closing deals is often the most emphasised part of selling, you never get this opportunity without first landing appointments. One of the … Continue reading Hey CEOs! Your Sales People Are Losing You Money
by Personal Branding BlogOctober 9, 2016 The question arose whether a Hiring Manager should select extroverted or introverted salespeople who interview. There isn’t a definitive answer to the question, because it’s the wrong question to be asked. There are far better indicators that will reveal the potential each candidate may bring to the company. … Continue reading How to Spot a Top Sales Producer
by Nigel StevensOctober 6, 2016 Fifty-five percent of all online product searches begin on Amazon. Last year, the retail giant surpassed $ 107 billion in total sales — or over $ 12,000,000 in sales every hour on average. Amazon Prime alone boasts over 54 million members and counting. If Prime were a country, it would … Continue reading 25 Essential Tips for Selling on Amazon to Grow Sales and Win Market Share
by Marisa Smith Follow @WholeBrainPrezSeptember 30, 2016 You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you’ll need to use the remaining time in 2016 to set the stage for January 1st. The best way to start the year off right is to gather your … Continue reading 9 Tips for Developing Your 2017 Sales and Marketing Strategy
