Tag Archives: Sales

Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle

Raja Walia — March 8, 2017 — March 8, 2017 Industrial manufacturers have a long sales cycles due to RFPs, product design, feedback, testing and more. The need to nurture sales leads becomes critical to success due to the length of these sales cycles. How do you stay in front of the prospect during long … Continue reading Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle →

The business case to merge sales & marketing ops

Sales Strategy

Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team. Scott Vaughan on March 7, 2017 Generating, acquiring, serving and delighting customers has become the ultimate team effort for B2B organizations. This effort doesn’t start or stop with generating … Continue reading The business case to merge sales & marketing ops →

How to Use Product Page Design to Boost Your Sales – 49 Design Elements [Infographic]

Sales Guide

Piyush Mangukiya — March 3, 2017 Follow @99MediaLab— March 3, 2017 Certain things make consumers behave the way they do when they come to your product page. These behavioral factors determine whether a consumer will buy from you or not. You’ve got to understand that your product page is more or less your social page. … Continue reading How to Use Product Page Design to Boost Your Sales – 49 Design Elements [Infographic] →

What Most Marketers Get Wrong About Sales Emails

Email Marketing Mistakes

Heather R. Morgan — March 2, 2017 Follow @HeatherReyhan— March 2, 2017 There seems to be some confusion between cold emails and marketing emails. Cold emails are exactly like they sound: cold. They’re sent to strangers with the goal of getting a response, usually with the intention of starting some kind of conversation for sales … Continue reading What Most Marketers Get Wrong About Sales Emails →

4 Quick Tips to Help Boost Your Ecommerce Sales

eCommerce Conversion

Chris Dunne — February 20, 2017 Follow @FeedbackExpress— February 20, 2017 The ecommerce market continues to grow worldwide with sales of close to $ 400 billion in 2016 and this figure is expected to increase again in 2017. The world of ecommerce is a very rewarding one but also a very competitive one. With that … Continue reading 4 Quick Tips to Help Boost Your Ecommerce Sales →

How to Keep Your Hiring Pipeline Full of SDRs With These Top Sales Traits

Effective Hiring

Brandon Redlinger — February 20, 2017 Follow @brandon_lee_09— February 20, 2017 Since Account Based Sales Development is today’s most effective Account-Based tactic (according to TOPO), how much time and energy do you spend on building the right team? For companies taking an account based approach, the sales development function quickly becomes the engine of the … Continue reading How to Keep Your Hiring Pipeline Full of SDRs With These Top Sales Traits →

3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move

B2B Engagement

Bruce McKenzie — February 13, 2017 — February 13, 2017 Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a … Continue reading 3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move →

How to Best Use Your CRM to Improve Phone Sales?

Customer Relationship Managemnet

Patrick Hogan — February 10, 2017 Follow @growtenfold— February 10, 2017 Patricia Fripp, award-winning speaker and sales presentation trainer, once said that “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” Such should be the mindset of businesses that are keen on success. Yes, you want … Continue reading How to Best Use Your CRM to Improve Phone Sales? →

6 Tips to Help You Follow-up With Your Sales Prospects

Sales Techniques

Heather R. Morgan — February 9, 2017 Follow @HeatherReyhan— February 9, 2017 Every sales and marketing professional should be able to write an engaging follow-up email. 80% of deals need at least five touches before closing, so keeping the conversation alive is an indispensable skill. But too many follow-up emails are just lame. Trite phrases … Continue reading 6 Tips to Help You Follow-up With Your Sales Prospects →

National Retail Federation predicts online sales will grow 8% to 12% in 2017

Online Sales

The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth. Amy Gesenhues on February 8, 2017 According to 2017 sales forecasts from the National Retail Federation (NRF), online and other non-store online sales are expected to grow between 8 percent and 12 percent over last year’s sales … Continue reading National Retail Federation predicts online sales will grow 8% to 12% in 2017 →