Heather R. Morgan — February 2, 2017 Follow @HeatherReyhan— February 2, 2017 Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach. No matter who your audience is, or what you’re selling, the most important aspect of a cold email is figuring out how to instantly … Continue reading 7 Things That Influence Every Sales Email Strategy
Amanda Cameron — January 31, 2017 — January 31, 2017 Sales tax nexus presents a unique challenge for online sellers. Traditionally, business owners collect sales tax in the states they have a physical presence. But with the rise of ecommerce, the game has changed. Due to the complexity of sales tax laws that vary state … Continue reading Sales Tax Nexus: What Online Vendors Need to Know
10 Tips for Fixing Your Sales Conversion Problem (Permanently) by Scott Gillum, Op-Ed Contributor, January 26, 2017 The organization has a short-term “sales culture.” Almost everything marketing does is oriented toward creating a lead. You know there are larger system/infrastructure issues impacting performance, but you can’t expect anyone to invest/focus on them. You’re on a … Continue reading 10 Tips for Fixing Your Sales Conversion Problem (Permanently)
Brian Basilico — January 24, 2017 Follow @bbasilico— January 24, 2017 I don’t know if you have it yet. I don’t have it yet. The new LinkedIn interface for your desktop that is. Even though I don’t have it, I’ve seen it. I have a lot of friends who are influencers, insiders with LinkedIn, who’ve … Continue reading The New LinkedIn… Are You Leveraging It To Increase Your Sales?
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. Matt Lawson on January 18, 2017 Google has measured over three billion visits to physical … Continue reading Mind the store: Using AdWords to drive offline sales
Dave Brock — January 12, 2017 Follow @davidabrock— January 12, 2017 Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations . Like many companies, thee customers needs were changing quite profoundly. They were rapidly shifting their solution offerings to match customer needs and to … Continue reading Are Your Sales Metrics Aligned With Your Business Strategy?
Brian Horvath — January 6, 2017 Follow @BrianHorvathINC— January 6, 2017 When starting off in online marketing, you may feel a little bit under water. From content writing to media outreach, everything seems like a challenge. One of the most difficult things you can be involved in as an online marketing is creating a sales … Continue reading The 5 Point Copy Formula for High Converting Sales Pages
Wesley Cherisien — January 4, 2017 — January 4, 2017 Before buying a product, going to a new restaurant, or visiting a destination, what’s the first thing we do? Read reviews. We scour the Internet, talk to friends and read articles before we make any decisions. This is the power of social proof. Before we … Continue reading The Importance of Social Proof: Leveraging the Most Impactful Sales Tool
Mark Faggiano — January 3, 2017 — January 3, 2017 The information in this article applies to U.S. sellers and sellers who remit sales tax in the U.S. only. If you’re an online retailer, chances are you have to deal with sales tax. And by “deal with sales tax” we mean register for sales tax … Continue reading Ecommerce Sales Tax Returns: What, When, Why and How to File in 5 Steps
by Jess Nelson, December 30, 2016 Holiday online sales grew 10.7% year-over-year to $79.2 billion, according to a report from Adobe Digital Insights, and email helped drive as much as a fifth of revenue. Adobe’s sales data is based on aggregated, anonymous data collected from more than 22.6 billion visits to retail Web sites between … Continue reading Email Drives A Fifth Of Holiday Online Sales
