Tag Archives: Sales

5 Best Cold Emailing Tools For Your Sales Outreach

Anand Srinivasan — January 29, 2018 Follow @anand_sriniv — January 29, 2018 As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a cost effective strategy to introduce yourself to a prospective buyer and set up a meeting or to share a product demo. Unlike cold … Continue reading 5 Best Cold Emailing Tools For Your Sales Outreach →

What You Need to Know About Sales Automation for Small Business

Marketing Automation

Jaime Nacach — January 24, 2018 Follow @bloominari — January 24, 2018 Give Your Sales Department More Time Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need … Continue reading What You Need to Know About Sales Automation for Small Business →

Video Landing Page Ideas To Grow Your Conversion Rate & Sales

Video Optimization

Robyn Howard — January 25, 2018 — January 25, 2018 Over the last few years, clever marketing technologies have emerged and savvy marketers have been at the forefront in trying to leverage their abilities. Landing pages are a good example. Plenty of businesses use them today and marketers have never stopped to work up ways … Continue reading Video Landing Page Ideas To Grow Your Conversion Rate & Sales →

Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads

Facebook Advertisement

Allen Finn — January 18, 2018 — January 18, 2018 B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the … Continue reading Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads →

Aligning with sales: Stop saying and start doing in 2018

Sales Strategy

Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018 →

‘Marketing doesn’t drive revenue, sales does’ (and other myths)

Sales Techniques

Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018 “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths) →

How to Write Emails That Move the Sales Needle

Email Marketing Tools

Amanda Clark — January 10, 2018 Follow @GrammarChicInc — January 10, 2018 Pixabay It’s easy to send an email—and it can cost you basically nothing. Your company can send a limitless number of marketing emails, hoping for the best—but if that’s the approach you take, you’ll find that your emails fall on deaf ears. In … Continue reading How to Write Emails That Move the Sales Needle →

5 Ways to Generate More Sales from Facebook

Facebook Engagement

Mitt Ray — January 10, 2018 Follow @SMWriting — January 10, 2018 Facebook is a top network you have to build a presence on. You might read articles on how the network’s growth has slowed down, but that’s because it has hit saturation point. Most online users have already joined it! If you build a … Continue reading 5 Ways to Generate More Sales from Facebook →

Need a New Year’s resolution? Ask your sales team

Sales Strategy

If you haven’t yet started, it’s time to set your 2018 marketing goals. Columnist Joe Hyland explains why it’s critical to include your sales team in the process. Joe Hyland on January 5, 2018 Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run … Continue reading Need a New Year’s resolution? Ask your sales team →

Dear Sales Leader: For the Sake of Your People… Read. Digest. Apply.

Sales Guide

Dan Swift — December 29, 2017 Follow @danjswift — December 29, 2017 If empathy is the ability to experience some of the feelings of pain that another person is feeling, then compassion is the ability to translate that feeling into action. Empathy and compassion are two qualities that can fundamentally transform the growth trajectory of … Continue reading Dear Sales Leader: For the Sake of Your People… Read. Digest. Apply. →