Joel Thomas — February 6, 2018 — February 6, 2018 Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you … Continue reading How to Keep Competitors From Stealing Your Sales
Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible. Scott Vaughan on February 2, 2018 It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share … Continue reading The changing role of “sales” kickoffs & why marketing should drive
Michelle Brown — February 2, 2018 Follow @http://twitter.com/zaginteractive — February 2, 2018 Image Credit: Digital Vidya As you can see, the statistics are all there; LinkedIn is a brilliant platform for generating leads. And, as we all know, lead generation means more sales! But what is LinkedIn, and how can you use it as a … Continue reading How to Use LinkedIn to Get More Sales
Anand Srinivasan — January 29, 2018 Follow @anand_sriniv — January 29, 2018 As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a cost effective strategy to introduce yourself to a prospective buyer and set up a meeting or to share a product demo. Unlike cold … Continue reading 5 Best Cold Emailing Tools For Your Sales Outreach
Jaime Nacach — January 24, 2018 Follow @bloominari — January 24, 2018 Give Your Sales Department More Time Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need … Continue reading What You Need to Know About Sales Automation for Small Business
Robyn Howard — January 25, 2018 — January 25, 2018 Over the last few years, clever marketing technologies have emerged and savvy marketers have been at the forefront in trying to leverage their abilities. Landing pages are a good example. Plenty of businesses use them today and marketers have never stopped to work up ways … Continue reading Video Landing Page Ideas To Grow Your Conversion Rate & Sales
Allen Finn — January 18, 2018 — January 18, 2018 B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the … Continue reading Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018 “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths)
Amanda Clark — January 10, 2018 Follow @GrammarChicInc — January 10, 2018 Pixabay It’s easy to send an email—and it can cost you basically nothing. Your company can send a limitless number of marketing emails, hoping for the best—but if that’s the approach you take, you’ll find that your emails fall on deaf ears. In … Continue reading How to Write Emails That Move the Sales Needle
