Adam Draper — March 1, 2018 Follow @DrapesNS — March 1, 2018 With an average of 18 calls needed before connecting with a buyer, getting one foot in the door with a potential client takes a mountain of work. Once you do nail that client meeting, however, the hard work is only just beginning. After … Continue reading How Sales Technology and Data Automation Makes Meeting Preparation More Effective
Melissa Burns — February 21, 2018 Follow @Melissa_Burns — February 21, 2018 Although text and figures may be the best way to transfer complex information without losses, the sad truth is that human brain has to apply quite a bit of effort to properly process it. In addition to that, your average modern Internet-faring human … Continue reading 5 Ways Data Visualization Can Drive Better Sales
E-commerce is now a truly cross-device experience. Greg Sterling on February 21, 2018 For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps … Continue reading Retailers with shopping apps now see majority of e-commerce sales from mobile
Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales
Hannah Sears — February 12, 2018 Follow @Pixlee — February 12, 2018 User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a … Continue reading 3 Brands Boosting E-commerce Sales with User-Generated Content
William Harris — February 11, 2018 Follow @wmharris101 — February 11, 2018 When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is … Continue reading How to Boost Ecommerce Sales During Slow Seasons
Austin Iuliano — February 10, 2018 Follow @austiniuliano — February 10, 2018 3 Tips to Turn Email Subscribers into Sales Hey, congratulations you set up your website the right way! You passed the number one rule of building an effective website, you created an opt-in on your main page! Now you have an opportunity to … Continue reading 3 Tips to Turn Email Subscribers into Sales
Joel Thomas — February 6, 2018 — February 6, 2018 Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you … Continue reading How to Keep Competitors From Stealing Your Sales
Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible. Scott Vaughan on February 2, 2018 It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share … Continue reading The changing role of “sales” kickoffs & why marketing should drive
Michelle Brown — February 2, 2018 Follow @http://twitter.com/zaginteractive — February 2, 2018 Image Credit: Digital Vidya As you can see, the statistics are all there; LinkedIn is a brilliant platform for generating leads. And, as we all know, lead generation means more sales! But what is LinkedIn, and how can you use it as a … Continue reading How to Use LinkedIn to Get More Sales
