Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events Karen Bone on July 30, 2018 While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. … Continue reading How to use SEO for big ROI during back-to-school and other sales events
Connor Neshcov — July 13, 2018 — July 13, 2018 Remember the days when Instagram was nothing more than the trendy new kid on the social media block? How the times have changed. The mammoth of a platform now has over 800 million monthly users and is growing steadily with no end in sight. Whereas … Continue reading 6 Key Tactics to Kick-Start Your Instagram Sales Funnel
Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar by Craig Witt , Columnist, July 11, 2018 Summer is upon us, and Americans are getting ready to travel with family and friends. Perhaps no group is more ready to go than U.S. Hispanics. U.S. Hispanics represent more than $56 billion in leisure … Continue reading Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar
Bruce McKenzie — July 10, 2018 — July 10, 2018 “Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their … Continue reading What Kind of Video Do You Need in Sales Communication?
Syed Balkhi — July 9, 2018 Follow @SyedBalkhi — July 9, 2018 We trust people we know and listen to their recommendations. This is why word-of-mouth is one of the most powerful marketing strategies though it can be difficult to develop. But with a referral program you can reward your customers who recommend your business … Continue reading How to Use Referral Marketing to Boost Ecommerce Sales
Rex Briggs on July 9, 2018 at 11:59 pm Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … Continue reading Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey
Syed Balkhi — June 30, 2018 Follow @SyedBalkhi — June 30, 2018 Have you spent a lot of time and money designing the perfect website for your online shop but sales seem to be barely trickling in? If you’re an entrepreneur with an online store, your number one priority is making sales. In 2017, 1.66 … Continue reading 5 Easy Ways to Drive Website Traffic that Boosts Sales
Lenny Johnson — June 27, 2018 Follow @TheLennyJohnson — June 27, 2018 Social media has exploded, 58 percent of consumers follow brands through social media. Facebook alone has over 2 billion monthly active users and is responsible for 85 percent of all e-commerce orders. But it’s more than just e-commerce stores, in April of 2017, … Continue reading How To Convert Your Social Media Traffic To Sales
Chris Layne — June 26, 2018 — June 26, 2018 In the past, paper was the go-to choice for most sales organizations that needed custom sales order forms. Today, businesses can choose between a variety of more convenient options. Instead of paper sales order forms, sales reps can place orders using mobile apps on their … Continue reading Put Away Paper-Based Custom Sales Order Forms—For Good
Sandy Moore — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay You may have heard the terms “smarketing” or “sales and marketing alignment” but do you really know what these terms entail when it comes to implementation? For many organizations, there are a variety of reasons why it is difficult to align the … Continue reading How to Run an Effective Sales and Marketing Alignment Meeting
