Benjamin Brandall — June 14, 2017 — June 14, 2017 Imagine you single-handedly run a lemonade stand. You get 20 customers each day and have just the right amount of ingredients for a day’s commerce. Then, out of the blue, you get coverage from the New York Times. Suddenly, there are customers queuing down the … Continue reading 8 Ways to Build a Scalable Business: Ideas to Try Right Now
Liz Kislik — June 13, 2017 Follow @lizkislik— June 13, 2017 StartupStockPhotos / Pixabay I’m often asked why Millennials complain so much about their jobs and leave their jobs so quickly. I usually answer with a question: How are you hiring and engaging them? If you want your Millennial employees to be vital, satisfied participants, … Continue reading To Be Successful with Millennials, Bring Them in the Right Way
Mandy Edwards — June 13, 2017 Follow @memktgservices— June 13, 2017 Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is … Continue reading Your Business Needs a Social Media Marketing Strategy Right Now
Darnelle O’Brien — June 2, 2017 Follow @thekissagency— June 2, 2017 Social media presents an incredible opportunity for brands. What began as a way for individuals to connect and interact with each other online, is now an influential marketing tool for businesses. The social landscape is forever changing, which can make it difficult for small … Continue reading 3 Simple Ways to Choose the Right Social Platform for Your Brand
Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science by Tim Waddell , Op-Ed Contributor, June 1, 2017 Programmatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, … Continue reading Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science
Susan Gilbert — May 31, 2017 Follow @SusanGilbert— May 31, 2017 The Output-Input Balancing Act of Social Networking Have you ever been part of a conversation where one person is doing all of the talking? You can’t get a word in edgewise and you find a way to leave as soon as possible. The same … Continue reading How to Find the Right Balance in Social Media
Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not … Continue reading How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are
Kevin George — May 27, 2017 Follow @imkevin_monk— May 27, 2017 Nowadays, brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing their offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. GIFs may … Continue reading Are You Making the Right Choice of “RICH MEDIA” In Your Emails?
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Jim Yu on May 18, 2017 Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm … Continue reading 5 massive SEO and content shifts you need to master right now
Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. Patrick Stox on May 12, 2017 In an ideal world, there would only be one version of each page. Too bad the world is messy and the same content can exist at multiple locations on … Continue reading Canonical tags are easy, right? What’s the worst that could happen?
