Nicole Blanckenberg — August 11, 2017 Follow @https://twitter.com/StoreYaCom — August 11, 2017 777546 / Pixabay Refund: one of those dreaded words eCommerce store owners don’t want to hear. But when you’re running an online store, customer disputes are, unfortunately, part of the game. And therefore have an intricate part to play in after-sale service, which … Continue reading The Right Way to Handle Refunds
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues! Pratik Dholakiya on August 3, 2017 at 2:24 pm SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially … Continue reading 16 common on-site SEO mistakes you might be making right now
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization. Rachel Lindteigen on July 21, 2017 If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common … Continue reading Comparing content production models: Which is right for your business?
Susan Gilbert — July 17, 2017 Follow @SusanGilbert — July 17, 2017 Make the Right Blog Work for You Next to your subscriber list building and social media marketing efforts only one thing rivals in importance – a well thought out content strategy. You will attract more prospects when you establish a trusted source of … Continue reading Which is the Right Blog for You?
James Potter — July 9, 2017 Follow @thelinkedinman — July 9, 2017 The world is getting smaller! Not literally but figuratively. We’ve all heard of six degrees of separation where you can reach anyone else on the planet within six relational ‘hops’, or how about the six degrees of Kevin Bacon where you can link … Continue reading How to Get Around the World with LinkedIn Right Now
Seleah Gardiner — July 7, 2017 — July 7, 2017 geralt / Pixabay The landscape of customer service has evolved. It’s a fact. Gone are the days of picking up the phone and being placed on hold in a calling queue for what seems like hours. In today’s in- demand society, your customers are increasingly … Continue reading The Right Way to Use Social for Customer Care
Jefri Yonata — July 6, 2017 — July 6, 2017 Fotocitizen / Pixabay Background music plays an irreplaceable role in any video including your marketing video. It can amplify the message as well as shape the overall nuance and emotion throughout the video. It’s no simple business to pick the right track for your video, … Continue reading A Guide to Choosing the Right Music for Your Explainer Videos
Emil Kristensen — June 30, 2017 Follow @Emilgkristensen — June 30, 2017 You’re probably familiar with popups. You might even be using them already. And if you’re not? You’re missing out on a TON of sales opportunities. In fact, when following best practices, it’s not uncommon to increase your conversion rate by as much as … Continue reading 7 Examples of E-Commerce Popups Done Right
Georg Richter — June 25, 2017 — June 25, 2017 Mediamodifier / Pixabay A cardinal rule when it comes to online subscription sales: Never cancel a subscription order because a payment card transaction fails. Cards are declined for many reasons. They expire, they get stolen, they fall out of back pockets, and, yes, customers often … Continue reading When Is the Right Time to Break the Credit Card Chain? Try Never.
Emma Vince — June 17, 2017 — June 17, 2017 It is said that a picture says a thousand words. On Instagram, a picture speaks to millions. Instagram is a purely visual social platform and the platform’s popularity has soared in the past couple of years. It has over 700 million monthly users and out … Continue reading Why You Need To Advertise On Instagram And Brands That Are Doing It Right
