Tag Archives: Revenue

Here’s Why Average Revenue Per User is the Existential eCommerce Metric

Mike Mallazzo — August 18, 2017 — August 18, 2017 StockSnap / Pixabay How measuring personalization based on ARPU makes it easy to prove and boost ROI For all the complexity around conducting business online, the formula for success has changed little since a balding hedge fund manager drove to Seattle in search of a … Continue reading Here’s Why Average Revenue Per User is the Existential eCommerce Metric

How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

Tracey Wallace — July 19, 2017 Follow @tracewall — July 19, 2017 For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. And that’s leaving massive amounts of revenue on the table for those businesses who do look to eBay for expansion. After all, … Continue reading How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

Want to Grow Revenue? Get to Know Your Customers

Ashley Mullings — July 11, 2017 Follow @ashley_mullings — July 11, 2017 Recently, a niche retailer we’ve been working with for years began to fret about monthly promotions and asked, “Do people just wait for the next sale?” The concern was that intermittent discounts were disrupting consumer behavior. We love questions like this. There’s always … Continue reading Want to Grow Revenue? Get to Know Your Customers