Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018 “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths)
Ian Addison — December 15, 2017 — December 15, 2017 Many companies have adopted LinkedIn as part of their sales strategy because they see major potential in having direct access to their ideal clients’ decision makers. However, not all companies have seen an immediate return on their investment. I find that this is happening because … Continue reading Social Selling: The Volume-Based LinkedIn Approach Used By Sales Organizations & LinkedIn Lead Gen Firms Does Not Create Revenue
Suraj Kumar — November 24, 2017 — November 24, 2017 aroblesgalit / Pixabay You know you have to build income. Be that as it may, express “increment income” on your plan for the day and I’d wagered that you never get around to it. The issue will crush you before you ever truly begin. What’s … Continue reading Straightforward Formula to Increase Your Revenue by 1000%.
Jeff Weinberger — November 7, 2017 Follow @jweinberger — November 7, 2017 geralt / Pixabay Many B2B businesses either have shifted or are shifting to some form of a recurring revenue model. When they do, one of the first things they learn is that renewals by current customers are just as important as?and often more … Continue reading 5 Levels of Rethinking Recurring Revenue and Retention
Amanda Abella — November 5, 2017 FirmBee / Pixabay While I love freelancing, I have issues with the business model. Issues that, quite frankly, have been plaguing me for at least 18 months – the fact that it’s difficult to budget on inconsistent income. As such, part of my mission this year has … Continue reading 4 Ways to Create Recurring Business Revenue As A Freelancer
Lianna Patch — November 2, 2017 — November 2, 2017 You might be perfectly happy with your store’s revenue. Maybe you’re recovering 80% of your abandoned carts and rolling right along with a successful promo strategy. Heck, you might just have tons of traffic and sales and happy customers! Far be it from us to … Continue reading Mo’ Money, No Problems: How to Increase Your Ecommerce Store Revenue
Scott Vaughan — October 5, 2017 Follow @ScottAVaughan — October 5, 2017 More and more B2B organizations are deploying account-based strategies. In the high-tech executive suites and grungy boiler rooms across the globe, enthusiastic teams filled with hope are concocting lists, readying programs and shifting resources – people, time and budget – to account-based revenue … Continue reading ABM Shouldn’t Be A Wish-List – 5 Steps For Account-Based Revenue Gen
User Intent Impacts Revenue From Advertising More Than Most Marketers Think by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2017 Visitor behavior on a brand’s website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Through the … Continue reading User Intent Impacts Revenue From Advertising More Than Most Marketers Think
Dave Brock — September 23, 2017 Follow @davidabrock — September 23, 2017 aroblesgalit / Pixabay I saw an interesting question on LinkedIn, “In SaaS businesses, can revenue still be predictable?” My reaction to this question, not just limited to SaaS, is “Absolutely—-sort of………” Building predictable revenue streams is nothing new to sales. The creation of … Continue reading Can Revenue Be Predictable?
Scott Cohen — September 23, 2017 Follow @scottcohen13 — September 23, 2017 Abandoned carts—somehow no matter how well you have set up your online store, they are simply unavoidable. How unavoidable? Nearly 75% of online shopping carts are abandoned. This begs the question: Why? Though high shipping costs top the list of reasons why (at … Continue reading Finding Lost Revenue with Cart Abandonment Emails
