by Joel Goldstein Follow @joelgoldsteinSeptember 19, 2016 Every business dreams of the day they get their products into the doors of a big box retailer. You may think the second you are on the shelves, your business will explode overnight, catapulting you to a new level of success. But, like every other aspect of business, … Continue reading What You Should Know Before Selling to Big Box Retailers
by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 3, 2016 Social media usage is continuing to grow at record paces, with 75% of all internet users now using social media. Just as quickly, the social media landscape is constantly being transformed as new social apps and platforms are introduced into the social sphere. For retailers, social media channels … Continue reading 5 Hot Social Media Strategies Boosting Sales for Retailers in 2016
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Picture this: It’s August and you’re splurging on a new bathing suit for a weekend getaway at your local beach. You’re buying online to take advantage of next-day shipping. Shortly after you hit the “order” button, you receive an email… “Hi, [You]! Thanks for your recent purchase. Why … Continue reading 5 Ways Fashion Retailers Use Contextual Email Marketing
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they’re doing wrong and how they can turn things around. Josh Todd on July 13, 2016 It seems like every day another major retailer is in the news struggling to maintain profits. Major brands from Walmart to Best Buy have alarmed shareholders … Continue reading How retailers are getting mobile engagement wrong
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. Andy Taylor on June 24, 2016 at 12:45 pm Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches … Continue reading Why retailers shouldn’t overreact to the voice search revolution
by Lexy Mayko June 4, 2016 Follow @https://twitter.com/LexyMaykoJune 4, 2016 No eCommerce B2B solution can do without it. Every web merchant holds it dear. All online buyers lean on it when deciding whether to buy that lovely carbon road bike or not. It’s all about product data, the asset that has grown inseparable from what … Continue reading Why Retailers Value Product Attributes and How to Make the Most of This Importance
by Brian Lee May 7, 2016May 7, 2016 Mother’s Day is almost here! With flowers, cards, and family visits close at hand, many brick and mortar retailers are gearing up for the shopping spike. The season of maternal appreciation extends to online retailers, who are also gussying up their search, social, and display campaigns to … Continue reading What Can Online Retailers Expect This Mother’s Day?
by Erica Brandt April 20, 2016 Follow @webtalentmktgApril 20, 2016 Finding the right social media platform for your business can be difficult at times with all the possibilities. By digging deep into your goals and business model you should be able to find what works! If you are in the retail industry then the popular … Continue reading Why Should Retailers Use Pinterest? A Look at How this Social Media Can Be Used in the Retail Industry
by Ronald Dod April 3, 2016 Follow @Visiture_SearchApril 3, 2016 You just started an eCommerce website recently and want to get traffic to your store. It is the natural progression. But is SEO a good fit for you and a way to get traffic to your website? In our experience SEO is very difficult to … Continue reading Why SEO Is Difficult for Startup Retailers and Online Merchants
