Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017 To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping
by Laurie Sullivan@lauriesullivan, January 16, 2017 Search intent signals and data can help to improve triggers that deliver personalized email campaigns, with 45% of retailers saying they plan to roll out a strategy to better engage consumers based on specific behaviors and activities this year. Retail TouchPoints and Magnetic in September 2016 … Continue reading 22% Of Retailers Have No Triggered Email Strategy
Annie Qureshi — January 6, 2017 — January 6, 2017 It is entirely possible for a smaller firm to outperform a massive corporation. Sure, the big guys have an incredible amount of resources: people, capital, infrastructure, large client base, stellar marketing firms. But, there’s one singular advantage that a small business has. The individual that … Continue reading 3 Lessons from Smaller Retailers Outperforming the Big Guys
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. John Donnelly III on November 29, 2016 at 11:06 am It’s almost hard to remember at this point, but it wasn’t long … Continue reading Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns. Liad Agmon on November 10, 2016 The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total approximately $15.09 billion. That figure will likely … Continue reading Why are retailers spending more money for the same number of eyeballs?
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences. Liad Agmon on October 25, 2016 Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way … Continue reading Mobile shopping is hard, but only if retailers keep it that way
Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads. Greg Sterling on October 14, 2016 Most retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US … Continue reading With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
With the holidays around the corner, it’s a crucial time for retailers to get their paid social strategies in place. Columnist Brad O’Brien outlines 10 tips for achieving a highly successful quarter. Brad O’Brien on October 13, 2016 Social advertising in Q4 is expensive. Higher intent to purchase among holiday shoppers means that CPMs … Continue reading 10 tips for retailers’ Q4 social advertising
by Laurie Sullivan@lauriesullivan, September 27, 2016 Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study. Advertising Week seems … Continue reading Retailers Serving Too Many Irrelevant Results In Site Search
by Rob Gonzalez, Op-Ed Contributor, September 19, 2016 Traditional SEO performed on search engines like Google and Bing is taking a turn due to a new type of growth that we have never seen before — and it will require optimizing ecommerce sites, from keyword research to technical SEO to link building. Every online shopper … Continue reading Ecommerce SEO And Why Online Retailers Need It
