How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017 As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)
Tyler Koenig — October 3, 2017 — October 3, 2017 Let’s start with the who of Google’s Real-Time Reporting. That is, who can make use of it? We’re going to look at three disciplines and break down some possible ways of utilizing real-time reporting. Business owner / Chief Marketing Officer As a business owner or … Continue reading The Who, How and Why of Google’s Real-Time Reporting
Rob Wood — September 15, 2017 — September 15, 2017 CRM systems house what is arguably the most valued asset a company owns: its customer data. The content within the CRM system contains contact information, communication updates, purchase history, deal status, pricing, discount data, and much more. This data is accessed and updated daily by … Continue reading 3 New Ways to Get Useful Reporting from Your CRM System
Why create boring client reports when you can create stunning presentations that grip the attention of your customers and truly prove your value? Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to … Continue reading Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. Frederick Vallaeys on February 24, 2017 Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have … Continue reading A review of free PPC reporting solutions from Google
Catherine Hayden — March 7, 2017 — March 7, 2017 Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like … Continue reading Social Media Reporting: Make Sure Clients Know You’re Worth It
The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016 Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday
by Meera MurthyAugust 25, 2016 When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to your websites and apps, engage them while they are there, and encourage them to return. Isolating the … Continue reading The Truth Behind Attribution Reporting
by Kim CampbellAugust 18, 2016 A GPS unit that provides a general sense of direction based on landmarks (“turn left at the train station, head South after the statue of the town mascot”) could feasibly get you from point A to point B. But if you want to cut the confusion, speed up your journey … Continue reading How to Get Actionable Insight from your Contact Center Reporting
