If you want to gain insight into the effectiveness of ad exposure across devices, conversion lift reporting is a no-brainer. Contributor and Twitter research head Jeffrey Graham shares some tips to help you get started. Jeffrey Graham on April 13, 2016 Performance marketing is all about driving value and efficiency. The most successful marketers … Continue reading Using conversion lift reporting: Best practices
Platform is now out of beta, named a Twitter Official Partner. Ginny Marvin on June 1, 2015 AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics reporting. The nearly two-year-old platform also announced, Monday, that it is now out of beta and has been named an … Continue reading Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting
Kim SpeierMay 27, 2015 Once you’ve set up your AdWords account and launched a few campaigns, it’s time to see how all that hard work has paid off! Google offers a variety of reports and tools to cater to the metrics that are most important to your business so you can see what is working … Continue reading Google AdWords: An Overview of Reporting Tools
Govind AgarwalMay 24, 2015 Hosting a magazine or a blogging platform is surely not easy as it seems to be. If you have already tasted success you know the amount of work that goes into it to make it happen. It is obviously your hard work that pays off in the end. It takes a … Continue reading 3 Major Google Analytics Reporting Tips for Online Publishers
Dan StrattonMarch 26, 2015 Here at Introhive we attend a lot of events. They provide us with great value as they are a excellent source for lead generation, while at the same time strengthening our relationship with the number of customers and partners that we have. After any event, it’s important to take stock on … Continue reading Event Reporting: It’s More Than Just Leads
Jane IntrieriFebruary 9, 2015 Reporting on organic performance can be tricky. But with so much riding on the success of your SEO strategy, and with numbers fluctuating almost daily, it’s important to produce a comprehensive report each week. The value of certain metrics may differ across organizations and industries, but there are several key metrics … Continue reading Top Metrics For Weekly SEO Reporting
Paul BywaterJanuary 26, 2015 Make the decisions that really matter, with the information you need. Good reporting turns raw information into valuable business knowledge. But when your data is spread across multiple software systems and different departments, it’s all too easy for day-to-day as well as strategically critical information to end up lost, or buried … Continue reading Reporting: Cheat Sheet for Manufacturers to Improve Management Reports
The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We’ve tried and tested them all and have honestly been dissatisfied with the majority. Most of them have not kept up with significant algorithm changes and do a poor job … Continue reading How Keyword Ranking Reporting Is Leading You Astray
Transparent reporting creates a better relationship between you and your agency by allowing both parties to receive the most up–to-date information. Additionally, it allows you as a client to be aware of any changes month-to-month and helps prevent surprises. Transparent reporting puts everything out on the proverbial table for everyone to see, and prevents corruption … Continue reading Transparent SEO Reporting – What You Should Really Be Expecting From Your SEO Agency Each Month
