Tag Archives: Reporting

Google Algorithm Change Looks To Reward Original Reporting

Google Algorithm Change Looks To Reward Original Reporting by Laurie Sullivan @lauriesullivan, September 12, 2019 Google’s recent updates to its ranking algorithm now favor original reporting in search results. It appears that the company will reward those publications willing not only to invest in journalists who can dig up and double check facts, but publishers … Continue reading Google Algorithm Change Looks To Reward Original Reporting →

Survey Reporting: How to Communicate Your Survey Results

Surveys

Sara Staffaroni — July 5, 2019 — July 5, 2019 Survey reporting isn’t a prescribed formula. You need a way to present your findings in a meaningful way that caters to the audience at hand. To do so, many marketers create a presentation and a report. A presentation can provide need-to-know insights in a quick, … Continue reading Survey Reporting: How to Communicate Your Survey Results →

Reporting Up: A Necessary Practice

Management Skills

Sydney Slavin — June 20, 2019 — June 20, 2019 As we are a small company, we all have a part in the process for the majority of our client engagements. Due to the nature of our process and our small team, client projects often are touched by many of our team. It’s imperative for … Continue reading Reporting Up: A Necessary Practice →

Google Consolidates Performance Reporting In Search Console

Google Analytics

Google Consolidates Performance Reporting In Search Console by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2019 Google plans to change how the Search Console Performance reports count some metrics. At the end of March, rather than use the URL that appears in the search bar, Google said that for some searches it will begin using … Continue reading Google Consolidates Performance Reporting In Search Console →

All the ABM metrics to measure for your quarterly reporting

Marketing Metrics

The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead. You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, … Continue reading All the ABM metrics to measure for your quarterly reporting →

Facebook expands A/B ad-testing capabilities & adds reporting features

A/B Testing Process

Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018 Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features →

SEO Reporting Has Already Changed: Farewell HubSpot Keywords Tool

SEO Metrics

Paul Schmidt — March 30, 2018 — March 30, 2018 Being one of HubSpot’s largest agency partners, we stay close to the pulse of the ever-changing platform. A few weeks back, they announced the keywords tool is being sunsetted at the end of May 2018. There was and still is a lot of backlash against … Continue reading SEO Reporting Has Already Changed: Farewell HubSpot Keywords Tool →

Client Reporting: How to Make It Less Painful (and More Profitable)

Customer Loyalty Programs

Karl Sakas — January 24, 2018 Follow @KarlSakas — January 24, 2018 Here’s how to make client reporting better! Earlier in my career, I created market share reports each quarter. My predecessor spent eight weeks a year on this task. I revamped her process—and cut timeline by 80%, from two weeks a quarter to two … Continue reading Client Reporting: How to Make It Less Painful (and More Profitable) →

Why Transparent Reporting Creates a Happy, Healthy Company Culture

Corporate Culture

Katy French — January 24, 2018 — January 24, 2018 Free-Photos / Pixabay A healthy culture is crucial to a successful business, as it influences everything from your customer service to your employee interactions in the break room. (If you’ve worked at a company with a toxic culture, you know how soul-crushing it can be.) … Continue reading Why Transparent Reporting Creates a Happy, Healthy Company Culture →

Why Your Attribution Reporting is All Messed Up

Marketing Attribution

Jeff Coveney — November 6, 2017 Do you own an easy button that instantly provides vision into your company’s marketing impact? If so, bottle it up and sell it. We all want the pretty charts and graphs that provide insights on how we should run our business. The reality is there is no … Continue reading Why Your Attribution Reporting is All Messed Up →