Prebuilt campaigns are losing ground to continuous decisioning. Marketing teams need systems that respond as context evolves. By Angela Vega Published on April 27, 2026 Contextual collaboration reflects a shift from structured interfaces to systems that interpret intent through language, behavior, and interaction. Instead of requiring users to translate what they want into filters and … Continue reading Why contextual collaboration is replacing personalization
April 24, 2026 AI is replacing creativity with ‘average’ BY Tony Martignetti Over the past year, a quiet shift has been unfolding across the internet. A growing wave of AI-generated news and content sites has flooded search results. Many of them are technically accurate, cleanly written, and structurally sound, yet they feel strangely interchangeable. A recent … Continue reading AI is replacing creativity with ‘average’
Michigan approves bet365 launch as Odawa partner, replacing PokerStars Suswati Basu Michigan has signed off on a new online betting operator, giving bet365 permission to enter the state through a partnership with the Little Traverse Bay Bands of Odawa Indians. The approval was announced Friday (April 17) by the Michigan Gaming Control Board. … Continue reading Michigan approves bet365 launch as Odawa partner, replacing PokerStars
Robinhood introduces Custom Combos, replacing parlays with fixed-odds sports contracts Brian-Damien Morgan Suswati Basu Robinhood has launched a new custom sports betting offering called “Custom Combos,” which allows multiple selections to be added to a single fixed-odds contract. The terminology of the custom contract is a noticeable move away from … Continue reading Robinhood introduces Custom Combos, replacing parlays with fixed-odds sports contracts
Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. Shama Hyder on August 12, 2025 Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor … Continue reading Why AI-powered relevance is replacing personalization in B2B marketing
What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?
With engagement technologies in place, marketers are now turning to the foundational layer for replacements. Chris Wood on December 8, 2022 “Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech Conference. The changes in customer behavior during the pandemic forced organizations to improve and … Continue reading Why marketers are replacing foundational martech
By Jenni Bergal August 24, 2022 Shudiara McMillian doesn’t have a car and relies on city transit in Wilson, North Carolina, to get wherever she needs to go, whether it’s to work or shopping or a medical appointment. Until about two years ago, that could mean a long wait at a bus stop because … Continue reading In some cities, on-demand public transit is replacing old-fashioned buses
Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021. But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems
Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?
