Tag Archives: Reasons

10 Reasons Why Your Feedback Falls on Deaf Ears

Peter StarkSeptember 25, 2015 Leadership is about developing people, and that includes giving difficult feedback to employees about their performance. Leaders who see corrective feedback as a partnership with their employees and an opportunity to encourage their growth and development reap great rewards in employee engagement and productivity. Yet many leaders avoid the opportunity to … Continue reading 10 Reasons Why Your Feedback Falls on Deaf Ears →

5 Reasons Dynamic Search Ads Are Primed To Replace Keywords

Rick Backus, (September 22, 2015) Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. Finally, advertisers have the ability to build out their campaigns without having to slave over keyword research. If you’re a retailer with a content-rich website and … Continue reading 5 Reasons Dynamic Search Ads Are Primed To Replace Keywords →