Amanda LoewySeptember 10, 2015 As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, … Continue reading 6 Compelling Reasons Why Your Business Should Use Instagram For Marketing
A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started. David Rekuc on September 8, 2015 Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked for decades. But … Continue reading 4 Reasons Brands Should Sell Directly To Consumers Online
Tom WinwardSeptember 8, 2015 Once upon a time YouTube held the fort as the go-to video platform on the web, overflowing with cat videos. Nowadays, not only are Instagram, Twitter and Facebook all perfectly viable destinations for video content, but brands of all sizes are producing great quality videos that engage audiences all over the … Continue reading 5 Reasons You Need to Be Using Video
Jennifer MadisonSeptember 7, 2015 “There are too many options! How do I know where to put my social advertising dollars?” It’s a common scenario that every marketer faces, but thankfully Instagram has made your decision a lot easier by establishing itself as a clear and effective option. How did they do that, you ask? They … Continue reading 3 Reasons Why Advertising on Instagram Has Never Been Easier
Larry AltonSeptember 3, 2015 It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content. Despite this, so many businesses fail to give it a second look. … Continue reading 4 Reasons Online Businesses Can’t Ignore Video Marketing
KeriLynn EngelSeptember 2, 2015 Are you a creative person with a passion for making things? Whether you’re a seamstress, glassblower, quilter, jewelry maker, woodworker, or general DIYer, you’ve probably noticed that being a creative, crafty person sets you apart. You don’t see the world the same way as other people. When you go shopping, you … Continue reading 6 Reasons Crafty People Rock at Blogging
Aaron AgiusAugust 31, 2015 Do you ever look at prolific blogs and get frustrated by how easy they make it seem? Thousands of people read, comment and share each new post on the blog. It can be discouraging, especially if you’re a new blogger. In contrast, your blog may only get a few dozen hits … Continue reading 27 Reasons People Aren’t Reading Your Blog Posts
John W HayesAugust 31, 2015 Numbers are a big thing in email marketing. We’re constantly using them in relation to list size, click-through rate, conversions, etc., and in most cases, the bigger the number, the better (unless, of course, we are talking about bounces or spam complaints). But email marketing isn’t all about big numbers. … Continue reading 4 Reasons Why #1 Is the Most Important Number in Email Marketing
Apurva JogAugust 29, 2015 We are always looking for ways to make life simpler – whether it is appliances at home that can help you prepare a meal within minutes, or gadgets that can help you keep track of daily tasks and activities. You can look at content scheduling with the same perspective. Although there … Continue reading 5 Reasons To Schedule Your Facebook Posts
Amanda HickenAugust 26, 2015 The era of the single-author brand blog is over. When blogging made its leap from personal journaling to the realm of content marketing, it needed the influence of a handful of dynamic personalities who could shape the blogging community and inspire other marketers to embrace it. However, as more brands began … Continue reading Strength in Numbers: 5 Reasons You Need a Multi-Author Blog
