Sarah GoodallOctober 16, 2015 This week Hootsuite made a pretty significant announcement confirming their move into the employee advocacy space with the launch of their new solution – Amplify. I’ve blogged extensively about employee advocacy for many years and I’ve been in the driving seat when it comes to launching such a program within a … Continue reading 5 Reasons Why Training Employees To Use Social Media Is Good For Marketing
Michael PeggsOctober 15, 2015 If you’ve spent any time on marketing blogs, you’ve already heard stories of the power of blogging. Businesses have used this marketing tool to grow their traffic, build authority and generate thousands of leads. Yet, you’re still not sure whether it is right for you. If you’re on the fence about … Continue reading 5 Reasons Your Business Needs a Blog
VerticalResponseOctober 14, 2015 Starting a small business costs a lot of money – from the expenses of creating a professional business plan and incorporating to buying inventory, hiring staff and marketing your business. So it’s understandable that entrepreneurs look for ways to save money. You may think it’s a smart move to save by hiring … Continue reading 5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever
Darleen DeRosaOctober 14, 2015 Employees today often have schedules that leave little time for training. Between meetings and tight deadlines, many do not have enough hours in their workday to squeeze in classroom time. Yet if they don’t devote ample time to developing their skills, they’ll never progress into the well-rounded leaders you need to … Continue reading 4 Reasons to Use Blended Learning In Your Leadership Development
Bonnie HarrisOctober 13, 2015 For a lot of writers (like me) video is the last big frontier. Creating and producing a good video may seem challenging. Finding a vendor is even harder. I’ve had quotes for the same video proposal that have ranged from $ 750 to $ 20,000. For the exact same thing. Don’t … Continue reading 6 Reasons Why You Need a Video Budget in 2016
Liesha PetrovichOctober 12, 2015 Almost 70% of online shoppers abandon their shopping carts before they make an actual purchase, according to the Baymard Institute. This translates into approximately $ 4 trillion worth of abandoned merchandise! That means you had them, but somehow you lost them. They slipped through your fingers and clicked away from your … Continue reading Top 3 Reasons Customers Click Away from Your Shopping Cart
Siobhan ORorkeOctober 10, 2015 There are many benefits to rolling out virtual desktop infrastructures (VDI) within large companies: cost savings through streamlining the IT process, enabling easier hardware sharing, ensuring a consistent user experience for each employee, improving mobility of workspaces, improving security accross the company, and many more. However, no VDI implementation is without it’s difficulties. … Continue reading 10 Reasons for VDI Failure and What You Can Do to Prevent it [Infographic]
Kayla KozanOctober 10, 2015 So you’re on the job hunt. You found the job. You got the call. You interviewed. What went wrong? #1 You didn’t know their business: The “I’ll Wing It” The most understandable reason on this list, “winging it,” will almost always end in rejection. In a job market where each sales … Continue reading 5 Reasons You Didn’t Get The Sales Job You Wanted (And What To Do Next Time)
Kelly J. WaffleOctober 5, 2015 Taking ABM from Theory to Practice Takes Time I have been reading a lot of articles recently about the popularity and proven results of Account-Based Marketing (ABM). In fact, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, more than 90% consider it a “must-have” tactic. However, few of … Continue reading Account-Based Marketing: Five Reasons to Start Now for 2016
Amanda LoewyOctober 2, 2015 Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here’s the case for why you, a savvy marketer/social media manager, should add … Continue reading 5 Reasons Why You Should Use Pinterest As A Marketing Tool
