by Jessica Davis June 16th, 2015 Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it’s powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that posts by influencers receive 16 times higher engagement than … Continue reading 5 Really Useful Tips On Connecting With Social Media Influencers
Anton RiusJune 8, 2015 Employee engagement is one of the top challenges facing organizations today. In fact, 87 percent of organizations cited employee engagement as a top concern, according to a recent report from Deloitte. There may be many reasons why this is suddenly, and increasingly a concern for leaders over the past several years. … Continue reading What Your Employees Really Need To Keep Them Engaged
Jeff FerminJune 7, 2015 Job satisfaction numbers throughout North America are fairly low. The people at the bottom of the organizational totem poll are facing copious amounts of stress from work. Where the people at the top get to sit pretty, give orders and use people to enforce their word. There’s something off about the … Continue reading Are Businesses Really Doing Their Best To Retain Employees?
Alex PriceJune 2, 2015 Unless you’re Kimmy Schmidt, you probably heard some buzz (or as the case may be, panic) about Mobilegeddon over the past few weeks. On April 21, Google launched its new algorithm update, designed to alter the ranking of its mobile search results to favor mobile-friendly sites and ultimately, to provide a … Continue reading Does Mobilegeddon Really Even Matter?
Rosalind HenshellMay 21, 2015 What does your Feedback REALLY tell us? Online Reviews are now used by consumers for almost all products and services to help them make purchase decisions, choose holidays or restaurants and to help make informed choices about local service providers such as Dentists, Estate Agents, Car Dealerships or Solicitors. Genuine reviews … Continue reading What Does Your Feedback REALLY Tell Us?
Graham JonesMay 15, 2015 Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the technical details, lists of features and several … Continue reading Product Pages Need Pictures
Brittany BergerMay 9, 2015 If you’re truly invested in improving your PPC campaigns, then part of your ad budget is dedicated to running tests. Things like: Trying out new traffic sources Identifying hot keywords Finding the right ad copy It’ll take a lot of work. Digging through keyword planners, writing and rewriting the same 35 … Continue reading Statistical Significance: How Confident Are You, Really?
Lucinda WatrousApril 19, 2015 “I am Groot.” Those are the only three words Groot says through most of the Marvel Guardians of the Galaxy film. Rocket’s the only character who “gets” Groot. While it certainly makes for an element of humor in the film, it’s not the way you want to operate your email marketing … Continue reading “I Am Groot.” What’s Your Email Marketing Really Saying?
Jon-Mikel BaileyApril 17, 2015 SEO, search engine optimization, has been around for some time. SEO is the practice of optimizing your website’s code and content for maximum search engine visibility and rankings. Our clients ask us about SEO all the time. They know that ranking well in search engines is important. This certainly hasn’t changed. … Continue reading SEO Was Never Really Enough, Digital Marketing Is A Circle Of Trust
Mari KaneApril 3, 2015 This post on how to ruin your WordPress Website was inspired by a client I worked with last week. His ecommerce site had been hacked and suspended by his host, and he wanted to clean it up. Without making promises, I took a look at his WordPress dashboard, and what I … Continue reading 7 Ways to Ruin your WordPress Website Without Really Trying
