Jonathan Chan — September 28, 2017 Follow @joncwrites — September 28, 2017 In the world of startup development and marketing, it can feel as though every day brings with it some sort of new technology, outreach channel, or social platform that we all need to rush to keep on top of. From virtual reality, to … Continue reading Why Emojis Really Help with Startup User Retention
What Digital ROI Is Really About, In Three Words by Mike Donahue , Op-Ed Contributor, September 6, 2017 To properly calculate return on digital media investment, we must take into account two other words beginning with the letter I: intent and impressions. What is the advertiser’s intent? Simply put, it is to get the best … Continue reading What Digital ROI Is Really About, In Three Words
Paul Keijzer — September 7, 2017 Follow @Paul_Keijzer — September 7, 2017 KeithJJ / Pixabay Every now and then you’ll get the opportunity (or misfortune) to work with a tough leader. They may be brilliant and geniuses, but their management style leaves the best of their team members burned out and beaten down. They’ll go … Continue reading Are Tough Leaders Really That Effective?
Kent Campbell — August 27, 2017 Follow @reputationx — August 27, 2017 One of the first questions we get from most of our reputation management clients is “How long will reputation management take?”. (The next question is “how much does ORM cost” of course.) Their anxiety is understandable considering that more than 80% of consumers … Continue reading How Long Does Reputation Management Really Take?
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential. Kevin Bobowski on August 23, 2017 What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more … Continue reading The one martech metric that really matters: Customer lifetime value
Ashley Hill — August 14, 2017 — August 14, 2017 FirmBee / Pixabay There are some designers that follow instructions from the client and are just hands on the keyboard. That’s fine for some projects, especially if the client has a clear vision for the site, and can communicate it. Those are not the type … Continue reading What A Designer Really Does
Brian Basilico — August 11, 2017 Follow @bbasilico — August 11, 2017 FirmBee / Pixabay What Business Are Your REALLY In? Can I ask you a question? Do you really know what business you’re in? What do you do for people? If you’re a contractor, you build houses, you replace furnaces or water heaters, or … Continue reading What Business Are You Really In? This May Surprise You?
Dori-Jo Bonner — July 31, 2017 — July 31, 2017 JuralMin / Pixabay One of the things I love most about email marketing is that with a single click of a button you can reach millions of people. Of course, on the flip side, one of the things that scares me the most about email … Continue reading Is Your Email Marketing Campaign REALLY Good to Go?
Jeremy York — July 21, 2017 — July 21, 2017 55am / Pixabay Most people are familiar with the term job description. It is the document that outlines items such as job responsibilities, experience, education, skills, etc. A dreaded document that most managers hate to prepare or fail to see the overall importance of having … Continue reading Job Descriptions—Are They Really Necessary?
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. Julie Joyce on June 21, 2017 Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and … Continue reading What link builders really want you to know
