Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018 Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think
James Potter — January 25, 2018 Follow @thelinkedinman — January 25, 2018 LinkedIn introduced LinkedIn Video on their mobile app back in August 2017 with the idea that their members would “share their experience and perspective”, and “share ideas, learn from others and jump start new conversations.” Now hang on a minute, isn’t LinkedIn a … Continue reading LinkedIn Video is Now Available, but Do You Really Want It?
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. Jamie Pitman on December 28, 2017 As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see … Continue reading From algo to aggro: How SEOs really feel about Google algorithm updates
Getting the most out of your data is on every marketer’s wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018. Stefan Benndorf on December 7, 2017 Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, … Continue reading Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
Personal Branding Blog — November 17, 2017 — November 17, 2017 Pixabay Years ago, I had a large office in the Wall Street area with a personal secretary screening my phone calls, opening mail, taking dictation, and managing my calendar. Since then, of course, the business world has changed. The next phase had executives sharing … Continue reading Who Is Really Deciding to Hire You or Not?
Dave Brock — November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if we looked at the … Continue reading Do Customers Really Want A Frictionless Buying Experience?
Dave Brock — November 3, 2017 Follow @davidabrock— November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if … Continue reading Do Customers Really Want A Frictionless Buying Experience?
Joe Donahue — October 31, 2017 — October 31, 2017 Credit: Stock-Asso/Shutterstock In recent years, many applicants have commented that their skillset doesn’t seem to carry them as far as it used to. It’s true. “Upskilling” is the rise in employer expectations to want more educated and qualified candidates. Upskilling became more popular during the … Continue reading What Skills Do Employers Really Want to See on Your Resume?
Laura Patterson — October 17, 2017 Follow @LauraVEM — October 17, 2017 Ideas for new markets to serve can come from Marketing and anywhere externally or internally, e.g. best customers or a partner, a member of the C-Suite, and Sales or Customer Support departments. If sales are flagging or if your revenue goal is especially … Continue reading Are You Really Ready to Enter a New Market?
Amanda Clark — October 12, 2017 Follow @GrammarChicInc — October 12, 2017 StockSnap / Pixabay Every so often a story gets picked up by the media about a job seeker that went above-and-beyond to apply for a job by creating a unique resume and sales pitch. Maybe they transformed their resume into product packaging (think … Continue reading Do Creative Resumes Really Work?
