Susan Tatum — May 22, 2017 — May 22, 2017 If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to … Continue reading Why Most B2B Social Media Programs Fail to Generate Real Leads
Don Dalrymple — May 11, 2017 Follow @dondalrymple— May 11, 2017 Are you wasteful with your time? My clients and friends know that I beat that mantra, “Most things don’t matter.” One area that this particularly applies to is vanity metrics. These are the stats, conversions or data that simply do not matter or are … Continue reading Get Real and Ignore Vanity Metrics
Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping
Allen Finn — April 2, 2017 — April 2, 2017 When we launched the Facebook Opportunity Calculator last summer, we knew two things: That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of advertisers in the past 18 months). That organic reach on Facebook is dwindling. What we didn’t … Continue reading The Real Effect of Running a Facebook Ad Campaign in 5 Charts
Rachel Clapp Miller — March 29, 2017 Follow @ContentRachel— March 29, 2017 Are long sales cycles crushing your sales team? Is the cost of every sale going up while your team takes longer and longer to close deals? Are you failing to grow the number of prospects you’re working with? Dominating the sales cycle isn’t … Continue reading 5 Sales Strategy Examples That Produce Real Results
Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising. Liad Agmon on March 3, 2017 From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now accounting for a majority of online traffic, they have … Continue reading How bots ruin on-site experiences for real humans
Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality. Brent Sleeper on February 16, 2017 Marketers sometimes get a bad rap for not understanding the basics … Continue reading Three things marketers must do to keep CX real
Maurice DeCastro — February 5, 2017 Follow @mindfulpres— February 5, 2017 Storytelling has become the new strategic business tool of presenters to change attitudes, mind-sets and behaviours. In a world where professionals are overwhelmed with information and demand for our attention is at an unprecedented high we can all take solace in a good story … Continue reading Storytelling in Business – 5 Real Examples to Learn From
Jacob Shriar — February 1, 2017 Follow @jacobshriar— February 1, 2017 How many times have you heard the expression “people leave their boss, not their job”? We’ve written about it on our blog many times, and almost every big publication out there (Forbes, HBR, Fortune, WSJ, etc.) has written about it. All of this originates … Continue reading The Real Reason People Are Leaving Your Company
Dan Radak — January 27, 2017 Follow @DanRadak— January 27, 2017 The whole idea of ecommerce has always been to take the millennia-old tradition of shopping in person and move it to the web where purchases will be simpler, quicker and cheaper. It would also open an entirely new arena for newcomers which would be … Continue reading How Ecommerce Is Entering the Real World
