Tag Archives: Real

13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits →

The Real Reason You Aren’t More Successful

Successful Peeple

John Nemo — November 18, 2016 Follow @JohnNemoPR— November 18, 2016 Until you overcome this, you’ll always fall short of your full potential in business. I knew the words were true the moment they were spoken. They struck me at the core of my professional self, and I immediately realized how much better my business … Continue reading The Real Reason You Aren’t More Successful →

Avoid the Spam ‘Cause Penguin Just Got Real

Google Penalties

by Wendy Lindars Follow @enx2marketingOctober 8, 2016 It’s been two years since Google updated Penguin and just recently, it made it a part of the core algorithm. The Penguin 4.0 update offers something new – a real-time signal which means this is the last update to this algorithm. What the heck am I talking about? … Continue reading Avoid the Spam ‘Cause Penguin Just Got Real →

What’s the Real Value of a Twitter Hashtag?

Twitter

by Bob Hutchins Follow @BobhutchinsSeptember 16, 2016 Write a tweet. Leave some room at the end. Then keep typing hashtags until you reach 140 characters. You will probably get more impressions, but the bigger question is: are those impressions worth anything… or are you just attracting spam accounts? Furthermore, are you turning off your legitimate … Continue reading What’s the Real Value of a Twitter Hashtag? →

Who is Your (Real) Competition?

Competition

by Arthur GermainSeptember 20, 2016 When I meet with potential customers, they often ask who I see as my competition. Every one of us has some type of competition; it’s a little disingenuous to say, “Oh, we have no competition.” Often for branding services or public relations services and certainly for marketing collateral services, we … Continue reading Who is Your (Real) Competition? →

Holiday Text Messages – Real Life Small Business Text Marketing

SMS Marketing

by Brian Mikes Follow @betwextSeptember 10, 2016 Are you a small business owner? Did you send out a Holiday Text Message to your list over the weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more … Continue reading Holiday Text Messages – Real Life Small Business Text Marketing →

The Real Reason You Should Be Playing Fantasy Football At Work

Productivity

by John Nemo Follow @JohnNemoPRAugust 30, 2016 Nearly 75 million adults are fanatical participants in this “hobby” – here’s how to use it to win new business and bond more deeply with clients. It’s been called a silly little game, but fantasy football was played by 75 million adults across North America in 2015, and … Continue reading The Real Reason You Should Be Playing Fantasy Football At Work →

Build Your Own Pokemon Go Marketing Strategy [Real Example]

Marketing Lessons

by Julia Blake Follow @JulieBLKAugust 5, 2016 Pokemons are in and out, there and everywhere… I can’t remember the same worldwide madness about a toy since probably the 1990s when every teenager had a Tamagotchi. Remember, hah? That was crazy how children took care about the inanimate creatures that needed to be feed and pay … Continue reading Build Your Own Pokemon Go Marketing Strategy [Real Example] →

How to Cold Call Email – Cold Email Strategies that Generate Real Leads

Email Marketing Optimization

by Michael LambourneAugust 6, 2016 Cold call email is still one of the most effective ways to present yourself to a targeted audience. If you’re anything like me, the idea of cold calling gives you the cold sweats. Luckily, technology has stepped in to save us all. By deploying cold call email ahead of your … Continue reading How to Cold Call Email – Cold Email Strategies that Generate Real Leads →

Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey

eCommerce Experience

by Brett Bair August 1, 2016August 1, 2016 Any brand still thinking they’re in the driver’s seat when it comes to controlling customer behavior is completely delusional. Unfortunately, advancements in technology and your competition mean the customer now has the upper hand. For those of us that have been living and breathing in the world … Continue reading Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey →