by Julia Blake Follow @JulieBLKAugust 5, 2016 Pokemons are in and out, there and everywhere… I can’t remember the same worldwide madness about a toy since probably the 1990s when every teenager had a Tamagotchi. Remember, hah? That was crazy how children took care about the inanimate creatures that needed to be feed and pay … Continue reading Build Your Own Pokemon Go Marketing Strategy [Real Example]
by Michael LambourneAugust 6, 2016 Cold call email is still one of the most effective ways to present yourself to a targeted audience. If you’re anything like me, the idea of cold calling gives you the cold sweats. Luckily, technology has stepped in to save us all. By deploying cold call email ahead of your … Continue reading How to Cold Call Email – Cold Email Strategies that Generate Real Leads
by Brett Bair August 1, 2016August 1, 2016 Any brand still thinking they’re in the driver’s seat when it comes to controlling customer behavior is completely delusional. Unfortunately, advancements in technology and your competition mean the customer now has the upper hand. For those of us that have been living and breathing in the world … Continue reading Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey
Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets. David Booth on July 18, 2016 at 10:15 am In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other words, you take the data … Continue reading How to drive real, measurable value with purchase intent analysis
by Michelle White June 29, 2016June 29, 2016 It’s a trend affecting every industry and sector: the generational shift that is occurring as Millennials increasingly outnumber Gen-Xers and Baby Boomers is a complex topic that cannot be ignored. From marketing to healthcare, from financial services to, of course, technology, this paradigm shift requires serious evaluation … Continue reading The Key to Navigating Real World Generation Gaps in the Workplace
by Whitney Duprey June 27, 2016June 27, 2016 As much as it hurts me to say this, unicorns aren’t real. I know. Let’s all take a collective breath to process that, and then move on. * Sigh* That was tough. What’s not tough for me, however, is unmasking digital marketing myths. There are so many … Continue reading Unicorns Aren’t Real and Other Digital Marketing Myths
Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live — online and on their smartphones. Nicole Shariat-Farb on June 10, 2016 The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every … Continue reading The struggle is real: Marketing to Millennials
by Brian Basilico June 2, 2016 Follow @bbasilicoJune 2, 2016 Too Much Time On Your Hands? If you run a business, I seriously doubt it! There are pro-crastinators, but no amateur-crastinators? What’s up with that? Actually, they talk about pre-crastination in an article in Scientific American. “Pre-crastination is the inclination to complete tasks quickly just … Continue reading Compelled To Procrastinate? Is Time Management A Real Thing?
by John Lincoln April 15, 2016 Follow @johnelincolnApril 15, 2016 Website transfers are tricky and they can be devastating if done incorrectly. To avoid any unnecessary drops in traffic and the painstaking recovery process that inevitably follows those kinds of drops, plan your website transfer carefully. Here are my best tips for a website transfer … Continue reading A Real Website Transfer Checklist to Minimize Traffic Losses
by Laura Bruck April 15, 2016 Follow @EZShieldApril 15, 2016 Are you looking for leads in all the wrong places? When trying to attract new customers, your small business may consider purchasing a prospect list from a direct marketing company. Prospect lists allow small businesses to partake in a little B2C speed dating — you … Continue reading Yikes! Your Small Business Is Missing Out On Real Prospects
