Tag Archives: Question

The Aspiring Entrepreneur’s #1 Question: “How Much Is This Going to Cost Me?”

Mike Kappel December 15, 2021 You have a great business idea. The best, really. But if you’re thinking about bringing it to life, your first question is bound to be about money. After all—whether you bootstrap, take out a loan, or seek a different financing option—you need money to start a business. So if you’re … Continue reading The Aspiring Entrepreneur’s #1 Question: “How Much Is This Going to Cost Me?” →

The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?

Marketing Strategy

Tom Martin October 19, 2021 A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to … Continue reading The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why? →

Tardigrades Question Everything

Business Process

Elliot Begoun July 29, 2021 This article is the next installment in a series on the characteristics of a Tardigrade brand. A nimble, capital-efficient, resilient brand must have a team that embraces and leverages growth hacking. Growth hacking is the process of challenging assumptions. It is about constantly asking the right questions that can help … Continue reading Tardigrades Question Everything →

Organized or Disorganized… That is the Question

Management Skills

Brian Basilico February 17, 2021 Let me ask you a simple question. Have you ever noticed that you always find things in the last place you look? Okay. It’s kind of a joke, but it’s true, right? Today, I want to talk about the difference between being organized and disorganized. To BE Organized or NOT … Continue reading Organized or Disorganized… That is the Question →

The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?

Social Media Engagement

Arik Hanson November 12, 2020 It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it … Continue reading The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media? →

Asking this question during an interview can wreck your shot at getting the job

Job Interviews

By Academy of Management August 15, 2020 Lots of managers try to hire employees who share Mark Twain’s view on work: “Find a job you enjoy doing, and you will never have to work a day in your life.” But earning a living is important, too, so shouldn’t candidates prioritize pay and benefits as well? According … Continue reading Asking this question during an interview can wreck your shot at getting the job →

A Leading Question – How to Use Engagement to Secure More Leads

Leads Generation

Milosz Krasinski July 21, 2020 “But, I don’t want any more leads” …said no one ever. Gaining new leads for your business should always be a priority and, any self-respecting brand should have a solid strategy in place to do just that. There are, of course, tons of ways to get new leads and, today, … Continue reading A Leading Question – How to Use Engagement to Secure More Leads →

The Magic Question

Customer Attraction

Shep Hyken — November 11, 2019 Follow @Hyken What I’m about to share with you is a simple question to ask your customers—and even your employees—that will help you meet, and even exceed their expectations. This question is about success, for both you and your customers. First, a little background. I’ve been a part of … Continue reading The Magic Question →

What Are the 4 Most Common Interview Question Types?

Interviews

Personal Branding Blog — December 4, 2018 — December 4, 2018 There are a few basics that every person who’s preparing for or facing a job interview should know. A job interview is not an interrogation or an investigation. You are not guilty and you are not on trial. In fact, you have a great … Continue reading What Are the 4 Most Common Interview Question Types? →

Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone?

Corporate Culture

Maren Hogan — May 2, 2018 Follow @marenhogan— May 2, 2018 After writing in the HR space for 15 years and running a company for 8, I feel like I have a unique viewpoint on where HR and Culture intersect. In my company, barely 20 people, HR needs to function from a policy structure place. … Continue reading Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone? →