By Mita Mallick May 26, 2022 One of the questions that has haunted me, plagued me, and followed me throughout my entire career is this: Where are you from? While it may appear to be an innocent question, for many people of color, it is one of the most popular microaggressions we are confronted … Continue reading Your BIPOC employees are sick and tired of getting asked this question
Quick Question: What’s The Top U.S. Industry Advertising On Facebook? by Joe Mandese @mp_joemandese, May 27, 2022 If you guessed government/politics, you’re way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta’s decisions – or indecisions – about regulating organic political content. While it doesn’t speak … Continue reading Quick Question: What’s The Top U.S. Industry Advertising On Facebook?
Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address by Laurie Sullivan @lauriesullivan, March 30, 2022 Change is not always easy, but typically companies like Google that manage the majority of advertising spend from brands and agencies have at least one good reason to shake the apple cart. Google’s plan to … Continue reading Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Mike Kappel December 15, 2021 You have a great business idea. The best, really. But if you’re thinking about bringing it to life, your first question is bound to be about money. After all—whether you bootstrap, take out a loan, or seek a different financing option—you need money to start a business. So if you’re … Continue reading The Aspiring Entrepreneur’s #1 Question: “How Much Is This Going to Cost Me?”
Tom Martin October 19, 2021 A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to … Continue reading The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?
Elliot Begoun July 29, 2021 This article is the next installment in a series on the characteristics of a Tardigrade brand. A nimble, capital-efficient, resilient brand must have a team that embraces and leverages growth hacking. Growth hacking is the process of challenging assumptions. It is about constantly asking the right questions that can help … Continue reading Tardigrades Question Everything
Brian Basilico February 17, 2021 Let me ask you a simple question. Have you ever noticed that you always find things in the last place you look? Okay. It’s kind of a joke, but it’s true, right? Today, I want to talk about the difference between being organized and disorganized. To BE Organized or NOT … Continue reading Organized or Disorganized… That is the Question
Arik Hanson November 12, 2020 It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it … Continue reading The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?
By Academy of Management August 15, 2020 Lots of managers try to hire employees who share Mark Twain’s view on work: “Find a job you enjoy doing, and you will never have to work a day in your life.” But earning a living is important, too, so shouldn’t candidates prioritize pay and benefits as well? According … Continue reading Asking this question during an interview can wreck your shot at getting the job
Milosz Krasinski July 21, 2020 “But, I don’t want any more leads” …said no one ever. Gaining new leads for your business should always be a priority and, any self-respecting brand should have a solid strategy in place to do just that. There are, of course, tons of ways to get new leads and, today, … Continue reading A Leading Question – How to Use Engagement to Secure More Leads
