Tag Archives: Push

How Your Business Can Benefit From Personalized Push Notifications and Ads

Tal Melenboim — March 13, 2020 Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits of display banners, email and SMS marketing. Virtually all large online players leverage push notifications to connect with and monetize their audiences. Facebook, for example, has a simple but remarkably effective notification … Continue reading How Your Business Can Benefit From Personalized Push Notifications and Ads →

12 Things You Can Do to Your Website Today to Push into 2020

Website Special Guidelines

Dan Moyle — October 15, 2019 Follow @danmoyle Welcome to the end. As the fourth quarter opens, you should already be looking at Q1 and beyond for the next year. It’s time to think about your business plan for 2020. “Do your due diligence now to get your next year’s budget set.” – Jackie Pfriender … Continue reading 12 Things You Can Do to Your Website Today to Push into 2020 →

Not Ready? 3 Ways to Push Yourself to Do It Anyway

Productivity

Kenna Griffin — October 11, 2019 I’ve never known a student editor who felt ready to become editor-in-chief. Not one. In almost two decades of working with student editors across the nation, I’ve never met a single editor who said, “I’m so ready for the EIC gig.” Instead I’ve heard students say, “I’m scared,” “I … Continue reading Not Ready? 3 Ways to Push Yourself to Do It Anyway →

How Do Push Notifications Work for Improving Lead Generation

Leads Generation

Ankit Prakash — August 26, 2019 — August 26, 2019 Push notifications are a reminder that you have an app installed on your mobile phone. And a desktop push quickly makes you rewind the time when you have visited that website and gave your consent to get notifications. But how do push notifications work in … Continue reading How Do Push Notifications Work for Improving Lead Generation →

The Benefit of Attraction vs Push When It Comes to Change

Change Management

Dr. Kathleen Allen — June 27, 2019 Follow @LeadingRoots — June 27, 2019 The conventional practice when leading change is to push the direction down from the top down. After all, hierarchical structures are designed to require direction that is pushed down from leadership to the employees. This was once a reasonable strategy – before … Continue reading The Benefit of Attraction vs Push When It Comes to Change →

“Push” and “Pull” Factors For Hiring Overseas

Effective Hiring

Anton Mishchenko — June 12, 2019 — June 12, 2019 Offshore software development is all the rage Outsourcing is nothing new. For decades now, companies have been hiring offshore developers instead of seeking tech professionals at home. Saved time and money plus access to a goldmine of IT talent is what makes this software development … Continue reading “Push” and “Pull” Factors For Hiring Overseas →

Amazon To Push Video Ads Triggered By Search Queries

Amazon Advertisement

Amazon To Push Video Ads Triggered By Search Queries by Laurie Sullivan @lauriesullivan, March 21, 2019 Amazon has capitalized on searches for products on mobile. Now the marketplace plans to add mobile video ads triggered by searches. The mobile video ads appear in response to search results in its shopping app, according to one report, … Continue reading Amazon To Push Video Ads Triggered By Search Queries →

Are SMS and Push Notifications Replacing Email?

Email Marketing

Zach Heller — December 30, 2018 Follow @zheller — December 30, 2018 For as long as there has been email, there have been people predicting its downfall. I can’t tell you why. Perhaps the early naysayers had a bad experience trying to make the jump to near-instant communication with their coworkers. Others may have jumped … Continue reading Are SMS and Push Notifications Replacing Email? →

How to maximize value from push notifications

Web Management Guidelines

Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider. Sam Welch on August 8, 2018 In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email … Continue reading How to maximize value from push notifications →

The Growing Importance of Mobile App Push Notifications [Infographic]

Mobile Apps

Stacey Rudolph — July 20, 2018 — July 20, 2018 With the influx of apps competing for smartphone users’ attention, marketers have realized that getting users to install that app into their phone is only half the battle. The real battle is in keeping the users from uninstalling the apps. App users are generally fickle. … Continue reading The Growing Importance of Mobile App Push Notifications [Infographic] →