Tag Archives: Push

The Benefit of Attraction vs Push When It Comes to Change

Dr. Kathleen Allen — June 27, 2019 Follow @LeadingRoots — June 27, 2019 The conventional practice when leading change is to push the direction down from the top down. After all, hierarchical structures are designed to require direction that is pushed down from leadership to the employees. This was once a reasonable strategy – before … Continue reading The Benefit of Attraction vs Push When It Comes to Change →

“Push” and “Pull” Factors For Hiring Overseas

Effective Hiring

Anton Mishchenko — June 12, 2019 — June 12, 2019 Offshore software development is all the rage Outsourcing is nothing new. For decades now, companies have been hiring offshore developers instead of seeking tech professionals at home. Saved time and money plus access to a goldmine of IT talent is what makes this software development … Continue reading “Push” and “Pull” Factors For Hiring Overseas →

Amazon To Push Video Ads Triggered By Search Queries

Amazon Advertisement

Amazon To Push Video Ads Triggered By Search Queries by Laurie Sullivan @lauriesullivan, March 21, 2019 Amazon has capitalized on searches for products on mobile. Now the marketplace plans to add mobile video ads triggered by searches. The mobile video ads appear in response to search results in its shopping app, according to one report, … Continue reading Amazon To Push Video Ads Triggered By Search Queries →

Are SMS and Push Notifications Replacing Email?

Email Marketing

Zach Heller — December 30, 2018 Follow @zheller — December 30, 2018 For as long as there has been email, there have been people predicting its downfall. I can’t tell you why. Perhaps the early naysayers had a bad experience trying to make the jump to near-instant communication with their coworkers. Others may have jumped … Continue reading Are SMS and Push Notifications Replacing Email? →

How to maximize value from push notifications

Web Management Guidelines

Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider. Sam Welch on August 8, 2018 In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email … Continue reading How to maximize value from push notifications →

The Growing Importance of Mobile App Push Notifications [Infographic]

Mobile Apps

Stacey Rudolph — July 20, 2018 — July 20, 2018 With the influx of apps competing for smartphone users’ attention, marketers have realized that getting users to install that app into their phone is only half the battle. The real battle is in keeping the users from uninstalling the apps. App users are generally fickle. … Continue reading The Growing Importance of Mobile App Push Notifications [Infographic] →

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16

Regulations

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 by Wendy Davis @wendyndavis, May 24, 2018 Lawmakers have launched a new push to prevent companies from using behavioral advertising techniques to target teens younger than 16. The “Do Not Track Kids Act,” re-introduced this week, would prohibit companies from collecting personal data, including location … Continue reading Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 →

Location-Based Marketing: How to Send Geographically Significant Push Notifications

Local Marketing Automation

Robert Gibb — May 10, 2018 — May 10, 2018 Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on mobile devices in the form of push notifications. To identify someone’s location and deliver messages relevant to where they’re currently at, … Continue reading Location-Based Marketing: How to Send Geographically Significant Push Notifications →

5 Ways To Boost Conversions Using Web Push Notifications

Conversion Techniques

By Shivangi Sharma September 21st, 2017 An eMarketer report establishes that the global sales from retail will surpass $27 trillion in 2020. There are tons of other studies pointing out to this one trend that online retail is growing at an incredible pace globally. However, as with all other growing industries, online retail too is … Continue reading 5 Ways To Boost Conversions Using Web Push Notifications →

How to Use Web Push to Re-Engage At-Risk Shoppers

Shopping Campaigns

Sruthi Narayanan — June 21, 2017 Follow @getzaius — June 21, 2017 olafpictures / Pixabay Marketers who use web push are at an advantage: they can reach out to customers with maximum relevance, and communicate with customers in real-time and during peak engagement. In fact, not using web push to improve your customers’ shopping experiences … Continue reading How to Use Web Push to Re-Engage At-Risk Shoppers →