Rob LonsNovember 5, 2015 Paul Jun of HelpScout claims that everything hinges on the narrative of your work. It is human nature to tell stories. From Hamlet to The Hunger Games, narrative is the lifeblood of the human condition. To this end, knowing what you do professionally and how you do it is important, but … Continue reading 10 Reasons Backed By Science That Prove You Need A Blog
Erin SaginSeptember 28, 2015 Do you fall into the “anti-mobile PPC” camp? I’d be willing to bet that mobile advertising could be worthwhile for you and I have 5 data-backed charts to prove it. Dead set on using -100% mobile bid modifiers? You won’t feel that way soon! Game on. #1 The Search Landscape Has … Continue reading 5 Charts That Prove You Should Be Running Mobile PPC Ads
Dina ShuqomMay 7, 2015 In 2013, we shared with you 100 Social Media Stats to present the fact that social media should not be ignored in your marketing campaign. This was only two years ago, but in social media world, it feels more like 10 years. Due to social media’s ever-evolving nature, we decided to … Continue reading 25 Social Media Stats That Prove It’s Still Worth Your Time
Taylor NelsonMarch 20, 2015 From a website to a new product, proving the value of anything relies on how you track, measure, and report on its performance. There’s no difference with social media marketing campaigns. To prove all those social media skeptics wrong, you’ll need to provide the return on investment numbers for every single … Continue reading Tracking Your Social ROI: How to Prove the Power of Social Media
Tracey WallaceMarch 8, 2015 Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for … Continue reading Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet
Mark SchaeferFebruary 23, 2015 It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the … Continue reading 10 Soul-Grabbing Brands That Prove You Don’t Need SEO to Succeed
Reeyaz HamiraniFebruary 19, 2015 Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on social media, the average consumer sees nearly 250 marketing messages daily, and probably doesn’t notice half of them despite the exposure (Fluid Drive Media). With so much information constantly fighting for … Continue reading 5 Stats That Prove Businesses Must Personalize To Win Customers
Jake JeffriesFebruary 2, 2015 It is all set to be another big year for the mobile with many new devices due out this year. Apple have just announced a record number of sales on their new iPhone 6 and 6 plus – it seems our love for the hand held device keeps getting stronger and … Continue reading Mobile Marketing Set to Conquer 2015 – 10 Stats to Prove It [Infographic]
Liz O’Neill November 27, 2014 The majority of B2B marketers believe in the value of content marketing. 93% have incorporated it into their strategy, and 51% rate their content marketing practices as “very mature.” But very few are seeing the return on their investment. According to Forrester, an overwhelming 85% of marketers fail … Continue reading 3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy
In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
