by Jess Mizerak July 23, 2016July 23, 2016 The back-to-school retail season is descending upon us. And that’s a pretty big deal because this is the second largest spending “holiday” in retail. And back to school and back to college aren’t just important for the brick and mortar stores. According to Field Agent’s 2016 Back … Continue reading Think a Loyalty Program Won’t Help with the Back-to-school Crowd?
by Andrew McCauley July 12, 2016 Follow @The_SM_BlokeJuly 12, 2016 What email program should You use? If you have been online for more than 5 minutes, you might have heard of things like CRMs, or customer relationship management systems, where there is a full database tool, or maybe things like MailChimp, or AWeber, or email … Continue reading What Email Program Should You Use?
by Brittany Berger July 13, 2016 Follow @bberg1010July 13, 2016 Whether you run a month-old startup with minimal funds or a big corporate marketing team, a strong social presence is something you know you need to invest in. Unfortunately, with everyone on social, publishing millions of pieces of content per minute, making your mark can … Continue reading 5 Key Elements of a Successful Employee Advocacy Program
by Chase Lee July 6, 2016July 6, 2016 A 2015 study by the Pew Research Center found that 64% of American adults own a smartphone — an increase of nearly 30% in merely four years. And, though not terribly surprising, the study also found that smartphone ownership is especially high among young Americans and those … Continue reading Mobile First: How to Make Your Referral Program Truly Cross-Platform
by Meredith Wood July 3, 2016 Follow @funderaJuly 3, 2016 If you’ve done any research into funding your small business, you’ve likely come across enough different options to make your head spin. Community bank or online lender? Traditional term loan or equipment financing? Interest rates. Repayment terms. Penalties. Collateral. The list of factors to consider … Continue reading The Ins and Outs of the SBA Microloan Program
From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program. Drew Eastmead on June 30, 2016 Content marketing is like building a house. You can be creative, … Continue reading Why your content marketing program could be failing
by Christopher Moore June 28, 2016 Follow @cjmooreJune 28, 2016 Crowdfunding is a great way to secure funding for your album, art project, film, business idea, tech product, or whatever project you have in mind. But this doesn’t mean that there aren’t costs associated with running a crowdfunding program. What this means is that you … Continue reading How Much Does It Cost to Run a Crowdfunding Program
by Clare Nemeth June 28, 2016June 28, 2016 Have you ever had tons of points on your loyalty card, but no idea how to spend them? You collected all those precious points, but for what? The broken promise of being rewarded can shortly result in disappointment. That’s definitely something you want to avoid in your … Continue reading 5 Tactics to Avoid Loyalty Program Members from Sitting on Their Points
YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages. Tim Peterson on June 23, 2016 YouTube is ready to take even more marketers to school on how to be a YouTube star. The Google-owned video service is opening up an … Continue reading YouTube opens online version of its Brand Partner Program to school agencies
by Imani Mixon June 18, 2016 Follow @ImaniMixonJune 18, 2016 One online search or visit to a competitor’s homepage can send modern marketers into a whirlwind of new technologies, revenue driving ideas, and business hacks. Each page promising the world to customers and prompting business owners to rethink the company-wide strategy: How will my business … Continue reading How To Run A Successful Affiliate Marketing Program
