Susan Friesen — August 30, 2017 Follow @eVisionMedia — August 30, 2017 How to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who were there to network, learn and be inspired. All in all, it … Continue reading 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event
Trisha Winter — August 26, 2017 Follow @Trishawinter — August 26, 2017 In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your results to other … Continue reading Building a Referral Partner Channel: Step 8 – How to Scale Your Referral Partner Program
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Jane Loring on May 17, 2017 In the first piece of this series, we examined the different ways interactive content can assist brands in achieving … Continue reading How to market your brand using interactive native content — Part 2
Trisha Winter — August 17, 2017 Follow @Trishawinter — August 17, 2017 moritz320 / Pixabay Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely … Continue reading Building a Referral Partner Channel: Key Metrics For a Referral Partner Program
Jessica Edmondson — August 15, 2017 Follow @ContentMktg2 — August 15, 2017 As a result of the changes taking place in the partner ecosystem, it has become of paramount importance to analyze how partners and their relative programs are performing in order to meet and adjust to mounting growth objectives. With that in mind the … Continue reading 5 Referral Partner Program Benchmarks to Measure Against [Infographic]
Karen Repoli — August 14, 2017 Follow @karenrepoli — August 14, 2017 TeroVesalainen / Pixabay When I first dipped my toes in the internet marketing game, the prevalent catch phrase was, “the money is in the list.” All the gurus were telling us it was the way to internet marketing millions. So we all tried … Continue reading 8 Tips to Building a High Converting Email Marketing Program (Or Revising Your Old One)
Susan Tatum — July 21, 2017 — July 21, 2017 Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have … Continue reading Read This Article Before You Start A Social Media Program
Dan Sincavage — July 13, 2017 Follow @dansincavage — July 13, 2017 geralt / Pixabay As goods move from manufacturer to wholesaler to retailer to consumer, each party has its own interests. For the businesses in that chain, those interests are often centered on core company goals like increased sales or profitability. Channel partner managers … Continue reading Channel Partner Program Management: An Actionable Guide
Jessica Edmondson — July 1, 2017 Follow @ContentMktg2 — July 1, 2017 Impactful, strategy-changing customer engagement and referral program data just hit the market this past week. This data comes from the release of the new report, The State of Business Customer Referral Programs, and the webinar, Customers: Your most important source of demand, with … Continue reading How to Measure Against New Customer Referral Program Benchmarks
Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle. Ryan Phelan on June 13, 2017 Marketers know they need to use data to get better results for their email programs, whether that … Continue reading Incremental innovation: How to make big changes in your email program, one step at a time
