Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017 For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program
Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform. Tim Peterson on September 19, 2017 Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. … Continue reading Pinterest opens self-serve version of Pin Collective branded-content program
Susan Friesen — August 30, 2017 Follow @eVisionMedia — August 30, 2017 How to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who were there to network, learn and be inspired. All in all, it … Continue reading 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event
Trisha Winter — August 26, 2017 Follow @Trishawinter — August 26, 2017 In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your results to other … Continue reading Building a Referral Partner Channel: Step 8 – How to Scale Your Referral Partner Program
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Jane Loring on May 17, 2017 In the first piece of this series, we examined the different ways interactive content can assist brands in achieving … Continue reading How to market your brand using interactive native content — Part 2
Trisha Winter — August 17, 2017 Follow @Trishawinter — August 17, 2017 moritz320 / Pixabay Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely … Continue reading Building a Referral Partner Channel: Key Metrics For a Referral Partner Program
Jessica Edmondson — August 15, 2017 Follow @ContentMktg2 — August 15, 2017 As a result of the changes taking place in the partner ecosystem, it has become of paramount importance to analyze how partners and their relative programs are performing in order to meet and adjust to mounting growth objectives. With that in mind the … Continue reading 5 Referral Partner Program Benchmarks to Measure Against [Infographic]
Karen Repoli — August 14, 2017 Follow @karenrepoli — August 14, 2017 TeroVesalainen / Pixabay When I first dipped my toes in the internet marketing game, the prevalent catch phrase was, “the money is in the list.” All the gurus were telling us it was the way to internet marketing millions. So we all tried … Continue reading 8 Tips to Building a High Converting Email Marketing Program (Or Revising Your Old One)
Susan Tatum — July 21, 2017 — July 21, 2017 Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have … Continue reading Read This Article Before You Start A Social Media Program
Dan Sincavage — July 13, 2017 Follow @dansincavage — July 13, 2017 geralt / Pixabay As goods move from manufacturer to wholesaler to retailer to consumer, each party has its own interests. For the businesses in that chain, those interests are often centered on core company goals like increased sales or profitability. Channel partner managers … Continue reading Channel Partner Program Management: An Actionable Guide
