Tag Archives: Program

15 Business Continuity Program Metrics You Should Be Using

Michael Herrera — June 8, 2017 Follow @mhaconsulting— June 8, 2017 As a business executive, you can likely point to a number of metrics currently being utilized in your company, all of which measure the effectiveness of various practices and processes—everything from marketing, to sales, to customers. That’s because the value of metrics is not … Continue reading 15 Business Continuity Program Metrics You Should Be Using →

How to Create a Customer Service Employee Recognition Program

Customer Loyalty Programs

Robert C. Johnson — May 27, 2017 Follow @TeamSupportCEO— May 27, 2017 We hear compliments often in life. Whether it’s for a nice dress, a band you like, or a stunning piece of art, it feels good to be recognized for the things we care about. The same can be said regarding actions in the … Continue reading How to Create a Customer Service Employee Recognition Program →

How to secure buy-in for your content marketing program expansion

Digital Marketing Strategies

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success. Rachel Lindteigen on April 28, 2017 While you understand the importance of content marketing and the potential it has to drive business, do … Continue reading How to secure buy-in for your content marketing program expansion →

What’s really holding back your messaging program?

Marketing Strategy

It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology. Jose Cebrian on April 11, 2017 Marketers want to innovate. They want automation and personalization because the ROI can be … Continue reading What’s really holding back your messaging program? →

6 Email Referral Program Teardowns

Email Strategy

Beth Corby — April 7, 2017 — April 7, 2017 Email is your best referral asset. It’s by far the most popular referral method because people are used to sharing via email. Dashing off an email message quickly to a friend about how much you love a product is much easier than starting a whole … Continue reading 6 Email Referral Program Teardowns →

5 Ways to Ensure Your Employee Training Program Isn’t a Waste of Time

Training

Steve Rossetti — April 1, 2017 — April 1, 2017 Employee training is frequently an afterthought in strategic planning, treated as a formality without the foundational importance it should have. As a result, training does not drive engagement nor provide end usefulness, with surveys showing 70% of employees forget what they learned in training after … Continue reading 5 Ways to Ensure Your Employee Training Program Isn’t a Waste of Time →

Assessing the maturity of your organization’s messaging program

Email Strategy

Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017 In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program →

The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program

Data Driven Techniques

Kristen Carlson — March 12, 2017 Follow @Kcarlson14— March 12, 2017 More and more organizations and industries are using Big Data to make smart, data-driven decisions. Sustainability is no exception, but how much are you measuring when it comes to your employee sustainability programs? If you’re just transforming your employee sustainability program to be more … Continue reading The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program →

5 Proven Ways to Boost Training Program Attendance

Training

Darleen DeRosa — February 28, 2017 Follow @onpoint_llc— February 28, 2017 It’s one of the biggest gripes we hear from HR professionals: A lot of employees who register for our leadership training programs drop out at the last minute. It’s disheartening to say the least, considering the extensive planning and preparation that goes into each … Continue reading 5 Proven Ways to Boost Training Program Attendance →

Keep Your Referral Program Tax Compliant Painlessly With a Spoonful of Sugar

Referral Marketing

Jessica Edmondson — February 14, 2017 Follow @ContentMktg2— February 14, 2017 A spoonful of sugar to make the medicine go down. This line from Mary Poppins can be applied to many areas in life, but what about keeping your business tax compliant? If you are like many companies looking to drive organic growth by running … Continue reading Keep Your Referral Program Tax Compliant Painlessly With a Spoonful of Sugar →