Jessica Edmondson — July 1, 2017 Follow @ContentMktg2 — July 1, 2017 Impactful, strategy-changing customer engagement and referral program data just hit the market this past week. This data comes from the release of the new report, The State of Business Customer Referral Programs, and the webinar, Customers: Your most important source of demand, with … Continue reading How to Measure Against New Customer Referral Program Benchmarks
Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle. Ryan Phelan on June 13, 2017 Marketers know they need to use data to get better results for their email programs, whether that … Continue reading Incremental innovation: How to make big changes in your email program, one step at a time
Michael Herrera — June 8, 2017 Follow @mhaconsulting— June 8, 2017 As a business executive, you can likely point to a number of metrics currently being utilized in your company, all of which measure the effectiveness of various practices and processes—everything from marketing, to sales, to customers. That’s because the value of metrics is not … Continue reading 15 Business Continuity Program Metrics You Should Be Using
Robert C. Johnson — May 27, 2017 Follow @TeamSupportCEO— May 27, 2017 We hear compliments often in life. Whether it’s for a nice dress, a band you like, or a stunning piece of art, it feels good to be recognized for the things we care about. The same can be said regarding actions in the … Continue reading How to Create a Customer Service Employee Recognition Program
How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success. Rachel Lindteigen on April 28, 2017 While you understand the importance of content marketing and the potential it has to drive business, do … Continue reading How to secure buy-in for your content marketing program expansion
It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology. Jose Cebrian on April 11, 2017 Marketers want to innovate. They want automation and personalization because the ROI can be … Continue reading What’s really holding back your messaging program?
Beth Corby — April 7, 2017 — April 7, 2017 Email is your best referral asset. It’s by far the most popular referral method because people are used to sharing via email. Dashing off an email message quickly to a friend about how much you love a product is much easier than starting a whole … Continue reading 6 Email Referral Program Teardowns
Steve Rossetti — April 1, 2017 — April 1, 2017 Employee training is frequently an afterthought in strategic planning, treated as a formality without the foundational importance it should have. As a result, training does not drive engagement nor provide end usefulness, with surveys showing 70% of employees forget what they learned in training after … Continue reading 5 Ways to Ensure Your Employee Training Program Isn’t a Waste of Time
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017 In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program
Kristen Carlson — March 12, 2017 Follow @Kcarlson14— March 12, 2017 More and more organizations and industries are using Big Data to make smart, data-driven decisions. Sustainability is no exception, but how much are you measuring when it comes to your employee sustainability programs? If you’re just transforming your employee sustainability program to be more … Continue reading The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program
