Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018 Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year. Rachel Lindteigen on November 10, 2017 We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year … Continue reading How are you changing your content marketing program in 2018?
Liz Bardetti — November 2, 2017 Tumisu / Pixabay Employee volunteer programs are gaining popularity as nearly 60% of companies offer paid time off for employees to volunteer, according to the most recent America’s Charities Snapshot Report. The report also shows that 82% of the respondents say employees want the opportunity to volunteer with … Continue reading 10 Steps for Starting an Employee Volunteer Program
Liz Bardetti — November 2, 2017 — November 2, 2017 Tumisu / Pixabay Employee volunteer programs are gaining popularity as nearly 60% of companies offer paid time off for employees to volunteer, according to the most recent America’s Charities Snapshot Report. The report also shows that 82% of the respondents say employees want the opportunity … Continue reading 10 Steps for Starting an Employee Volunteer Program
Esther Cohen — October 31, 2017 — October 31, 2017 If you’ve been reading this blog, you’re likely familiar with project management and everything it involves. Program management is something similar, yet very different. In a nutshell, program management is the management of different but related projects. When you have multiple projects connected to each … Continue reading Program Management: Definition, Roles, Responsibilities, and Resources
Ingrid Catlin — October 30, 2017 Follow @blueingy — October 30, 2017 3dman_eu / Pixabay Organizations that go to market via indirect channels tend to understand the value in having a channel incentive program to motivate sales representatives, partners, or dealers. If your organization does not yet have such a program in place but is … Continue reading Ensuring the Success of Your Channel Incentive Program
James Glover — October 30, 2017 Follow @coherentpath — October 30, 2017 kirstyfields / Pixabay Marketing channels have changed dramatically over the past twenty years. In the 1990s, print and broadcast ads were dominant marketing channels, along with billboards, radio ads and to some extent online (though options were limited). Fast forward to today, where … Continue reading How Does Your Email Marketing Program Stack Up?
Jeanette Maister — October 25, 2017 Follow @jeanettemaister — October 25, 2017 klimkin / Pixabay Whether working with permanent employees or the seasonal intern, feedback is an important aspect of the workplace. Positive or negative. In fact, 60% of employees want more feedback on a weekly or even daily basis. So, if your employees are … Continue reading 5 Steps to Building an Intern Feedback Loop for Program Success
Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017 For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program
Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform. Tim Peterson on September 19, 2017 Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. … Continue reading Pinterest opens self-serve version of Pin Collective branded-content program
