Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program. Amy Gesenhues on May 24, 2018 Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers’ sites. According to the “Introducing the … Continue reading Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Megan Mosley — May 10, 2018 Follow @ReferralRock — May 10, 2018 Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two really that different? Yes, they are. Here’s why. Referral Programs Versus Affiliate Programs Referral programs A referral program gives current customers and users … Continue reading Referral Program vs Affiliate Programs: Which is Right For You?
Michael Ugino — May 4, 2018 — May 4, 2018 There’s no better advocate for your company than a satisfied customer. That’s why referral programs work. When existing customers refer their friends and colleagues, they’re telling them how valuable your service truly is. As new customers come in, people will stick around longer, and your … Continue reading 7 Strategies for a High-Growth Ecommerce Referral Program
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward. Jose Cebrian on March 12, 2018 We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and … Continue reading Building a learning agenda into your marketing program
David Rode — February 28, 2018 — February 28, 2018 It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Assuming the results are positive, the company then … Continue reading SaaS Companies: Implement a Product NPS Program in 5 Simple Steps
Katie Edwards — February 27, 2018 — February 27, 2018 When people hear incentive promotions, they think sales. Typically, they don’t think HR initiatives. However, these days almost anything can work to keep employees engaged with their work. If you add a bit of competition, your employees will naturally get more involved. After all, a … Continue reading Enhance Your Recognition Program With Gamification and Incentives
Amanda Abella — February 26, 2018 — February 26, 2018 I’m constantly being asked about the difference between a group coaching program and private coaching. In many cases, my students are building out their sales funnel with different offerings, and don’t yet understand what separates one product for another. After running a group coaching program … Continue reading 4 Differences Between a Group Coaching Program and Private Coaching
Elizabeth Williams — February 5, 2018 Follow @bizmkter — February 5, 2018 One summer I coached one of my kids’ sports teams. (Okay, I was guilted into it by my friend, who had the more thankless task of convening U8 soccer). I admit I was kind of making it up as I went, and there … Continue reading Why You Need an Editorial Committee for Your Thought Leadership Program
What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond. Jose Cebrian on February 1, 2018 With the new year underway, we’re seeing new budgets, new goals and new challenges. It brings both a temporal … Continue reading Make 2018 a great year for your email program
Amanda Abella — January 24, 2018 — January 24, 2018 Tumisu / Pixabay I am a business coach who has been helping small business owners with their online marketing and sales for years. I’ve also done marketing consulting work for financial companies looking to market to Latinos. While this is a great start, I realized … Continue reading Why Consultants Should Create a Group Coaching Program
