Peter Szanto — February 8, 2017 Follow @szantopeter— February 8, 2017 Almost every enterprise tries to build long-lasting relationships with its clients. As it could be four to 10 times more expensive to acquire a new customer than it does to keep an existing one, business owners have every reason to make their old clients … Continue reading How to Build Habit-Forming Products
As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices. Asa Whillock on February 8, 2017 The rise in the number of devices used by individuals has created new challenges — as well as opportunities — for marketers wanting to target their … Continue reading Devices don’t buy products; people do
Juan Martinez — November 27, 2016 — November 27, 2016 If you’ve recently decided to launch an e-commerce website, it’s imperative that you first understand the enormity of this undertaking. Although software companies would have you believe the online selling process can be turnkey, the smartest online merchants know there are millions of minor factors … Continue reading E-Commerce A-Z: Start Selling Products Online Today
Joel Goldstein — November 4, 2016 Follow @joelgoldstein— November 4, 2016 If you have a seasonal product, you have to stay on top of your product broker or distributor to ensure you take advantage of the short window you have to sell your product every year. What should you know about distributing seasonal products? How … Continue reading Tips for Distributing Seasonal Products
by Carlo PacisOctober 25, 2016 There’s no doubt about it, Facebook is the most popular social network around. That’s why it makes sense that businesses all around the world use Facebook to promote their products to consumers. Though most marketers know how important having a social media presence is, many of them don’t know the … Continue reading 5 Proven Ways to Promote Your Products on Facebook
by Sandy MooreOctober 20, 2016 Some consumer products like appliances, televisions and vehicles tend to have longer buying cycles. But there are also products with shorter cycles—like hygiene products, energy drinks and other consumables. With shorter buying cycles, leads don’t need to be nurtured for a long time before they’re ready to purchase. So if … Continue reading 10 Email Marketing Tips For Products With Short Sales Cycles
by Gail Oliver Follow @AttentionGetAugust 27, 2016 I advise a lot of online shops, and a common problem is not being able to recognize why your products are not selling and what to do. It is tough when it’s your own shop because you are too close to it to be objective. If the traffic … Continue reading What To Do When Your Products Aren’t Selling
by Suzanne Hoenig July 5, 2016 Follow @SMHoenigJuly 5, 2016 In our thrilling conclusion to last week’s Selling on Instagram post — or, as I’ve been calling it, the Social Media Series that wouldn’t end — we bring you a boatload of real-world ways to compel, capture, convince, convert, and cash in. Sharing is Caring: … Continue reading More Ways to Sell Products and Services on Instagram: Social Media Series 2016
by Joel Goldstein June 30, 2016 Follow @joelgoldsteinJune 30, 2016 When it comes to distribution, unfortunately, there’s no one size fits all approach. Every product will have different distribution needs depending on a number of factors. So, how do you choose the distribution channel that’s right for your product? Ask yourself these questions: Where are … Continue reading How To Determine The Best Distribution Channel For Your Products
by Nathan Collier June 28, 2016June 28, 2016 When we talk creating information products, we’re usually talking about money. And for good reason. Some marketers make huge money selling info products online. Maybe you’ve thought about making an info product of your own. But there’s a question that’s held you back: “Will I be able … Continue reading 13 Remarkable Ways to Profit from Info Products (Especially if You Already Have a Business)
