Young Entrepreneur Council — November 15, 2017 Follow @YEC — November 15, 2017 What advice do you have for entrepreneurs shifting their focus from selling services to selling products? Changing gears from selling services to selling products is challenging, as it requires more than a few changes. Here are some things you need to keep … Continue reading Shifting From Selling Services to Products: 13 Key Things to Keep in Mind
Tag Archives: products
Should You Add a Money-Back Guarantee to Your Digital Products?
Taylor Gordon — October 24, 2017 — October 24, 2017 27707 / Pixabay To offer refunds or not to offer refunds, that is the question. The fear with adding a money-back guarantee to products is the possibility that buyers will take advantage of you. If you sell products online like ebooks and courses, someone can … Continue reading Should You Add a Money-Back Guarantee to Your Digital Products?
Introducing New Products and Services as a Business Owner
Deanna Rampton — October 2, 2017 — October 2, 2017 geralt / Pixabay Regardless if you’re a freelancer, online merchant, or brick and mortar business, introducing a new product or service is crucial for your business’s growth and profitability. However, introducing a new product or service is an investment. One that requires careful planning and … Continue reading Introducing New Products and Services as a Business Owner
B2B products are facing a CX make-or-break moment. Here’s why
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams. Brent Sleeper on September 27, 2017 If you’ve spent any time researching customer experience best practices for apps and services, you’ve probably read a lot about the ways sites like Facebook, … Continue reading B2B products are facing a CX make-or-break moment. Here’s why
The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. Dianna Huff on September 26, 2017 While running a successful advertising campaign can be complex … Continue reading The PPC challenge of selling manufacturing capability vs. stock products
6 ways the Era of Bots could dramatically change how products are marketed and sold
The CEO of a bot-building platform envisions the real impact of bot-based commerce. Barry Levine on September 25, 2017 Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem, where yours talks to mine and they both talk to brands’. What then? The huge ripple … Continue reading 6 ways the Era of Bots could dramatically change how products are marketed and sold
7 Ways Facebook Keeps You Addicted (And How to Apply the Lessons to Your Products)
Jeff Bullas — May 29, 2017 — May 29, 2017 In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used by 4.3 billion people and 269 billion messages are … Continue reading 7 Ways Facebook Keeps You Addicted (And How to Apply the Lessons to Your Products)
Products Packaging Optimization and Branding
Christopher Moore — May 24, 2017 Follow @cjmoore— May 24, 2017 As long as you have good products, people will buy them, and then they will also become repeat customers of yours, right? Well, as it turns out, product packaging matters a lot more than you might be inclined to believe. This is particularly true … Continue reading Products Packaging Optimization and Branding
How a free email course can help you sell more physical products
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy. Ben Jacobson on May 16, 2017 Although e-commerce business success can be elusive, today’s ad targeting tech and drip email solutions are opening up some significant opportunities … Continue reading How a free email course can help you sell more physical products
How to Drive Traffic to Your Products With Videos You Can Create in Minutes
Anna Kec — April 26, 2017 Follow @PatrickAGibson— April 26, 2017 No doubt you’ve been privy to the huge amount of videos on social media platforms like Facebook and Twitter in the last year. Even though it feels natural watching them now there was a time when it was unheard of. It’s fairly accurate to … Continue reading How to Drive Traffic to Your Products With Videos You Can Create in Minutes
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