Michelle Downs November 18, 2014 We nominate videos for a Candi Award if they exemplify one or more of five characteristics: real, simple, fun, fresh, and/or clever. Big Red Liquors tasting videos are an ongoing video series that (currently) covers all things bourbon without all the complications of producing a product review video, which … Continue reading Cheers To Better Product Videos: Big Red Liquors Shows Us How
Tag Archives: Product
Build a Marketing Strategy Before You Start Building Your Product
By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product
Influenster Has Its Eyes on Amazon’s Crown for Product Reviews
João-Pierre S. Ruth Oct 15, 2014 Reaching tastemakers who can sway the masses is one way to win the marketing game. Influenster in New York developed software that links brands to well-connected folks who can talk up products and services to the public. On Wednesday, the company rolled out the newest version of its … Continue reading Influenster Has Its Eyes on Amazon’s Crown for Product Reviews
How To Brand A New Product Or Service To Win The Right Business
By Simon Jolly, Published October 14, 2014 When you’re preparing to launch a new product it’s natural to think about new branding to reflect your investment in development and aspirations for success. The key is to develop branding that will give you the sales you want. The right product branding can help you punch above … Continue reading How To Brand A New Product Or Service To Win The Right Business
How Product Badging Helps Increase Conversions And Branding
By Eric Thomas, Published October 12, 2014 Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product. When used on e-commerce websites, product badging has been proved to increase conversion rates by 55%. If you haven’t thought about product badging … Continue reading How Product Badging Helps Increase Conversions And Branding
Product Placement for Small and Medium Businesses
Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing system is under a shroud of secrecy. The only fact we know is that having money and clout will score you … Continue reading Product Placement for Small and Medium Businesses
How Nestlé Combined Purpose and Product to Win at Social Marketing
Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and … Continue reading How Nestlé Combined Purpose and Product to Win at Social Marketing
Product Management, Product Marketing and Training Process
Every business starts with a plan and if you try marketing products without any marketing strategy you will get discouraged. You should always create a product marketing strategy to be used for your product to be launched. Product marketing is a way of telling prospective buyers what is the product all about. It is where … Continue reading Product Management, Product Marketing and Training Process
4 Tips On Product Funnel Creation To Make More Money
Using a product funnel works. How do I know this? Because everyone does it today. As a matter of fact it happened to me recently. I purchased an entry level product online. After I paid I was redirected to a one time offer that was fairly expensive. I elected not to buy it and was … Continue reading 4 Tips On Product Funnel Creation To Make More Money
How To Use the Psychology Of Social Proof To Your Advantage
From FOMO and “liking,” the more subtle ways we participate and relate to content online can be used for marketing to the psychology of your audience. By Ed Hallen A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that … Continue reading How To Use the Psychology Of Social Proof To Your Advantage
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