Kathy McGovernJanuary 8, 2015 Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is? Why should I care? What’s included? How do … Continue reading 4 Aspects Every Outstanding Product Announcement Needs
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Gregg Hano December 3, 2014 Many businesses give their entry-level products less effort than more advanced products. I certainly understand why some might think this way – revenue per customer is lower, support needs are greater and many are ‘tests’ or ‘proof-of-concepts’ of which only a small percentage may become viable products and long term … Continue reading Is There Greater Potential For Your Entry-Level Product?
Jimmy Daly November 22, 2014 I’ve got a fever and the only prescription is more Product Hunt. If you aren’t familiar with Ryan Hoover’s addictive product discovery site, it’s time you check it out. Here’s how it works: Select users submit products like apps, books and startups The community votes and comments on them Each … Continue reading Why Product Hunt’s Emails Are So Addictive
Michelle Downs November 18, 2014 We nominate videos for a Candi Award if they exemplify one or more of five characteristics: real, simple, fun, fresh, and/or clever. Big Red Liquors tasting videos are an ongoing video series that (currently) covers all things bourbon without all the complications of producing a product review video, which … Continue reading Cheers To Better Product Videos: Big Red Liquors Shows Us How
By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product
João-Pierre S. Ruth Oct 15, 2014 Reaching tastemakers who can sway the masses is one way to win the marketing game. Influenster in New York developed software that links brands to well-connected folks who can talk up products and services to the public. On Wednesday, the company rolled out the newest version of its … Continue reading Influenster Has Its Eyes on Amazon’s Crown for Product Reviews
By Simon Jolly, Published October 14, 2014 When you’re preparing to launch a new product it’s natural to think about new branding to reflect your investment in development and aspirations for success. The key is to develop branding that will give you the sales you want. The right product branding can help you punch above … Continue reading How To Brand A New Product Or Service To Win The Right Business
By Eric Thomas, Published October 12, 2014 Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product. When used on e-commerce websites, product badging has been proved to increase conversion rates by 55%. If you haven’t thought about product badging … Continue reading How Product Badging Helps Increase Conversions And Branding
Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing system is under a shroud of secrecy. The only fact we know is that having money and clout will score you … Continue reading Product Placement for Small and Medium Businesses
